Online Domination: Where Should You Invest Your Budget?

Whether you operate an ecommerce site or you have an online presence in any other way for your company, it’s vital that you invest your budget in the best way possible when it comes to promotion. There are lots of techniques and strategies you could employ to advertise your brand and drive as much traffic in your direction as possible. However, some methods are more fruitful than others, and so the suggestions below should help to point all entrepreneurs and business owners in the right direction. If you’re yet to invest in digital marketing, you can use this article as the starting point for your research.

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Search engine optimisation

SEO is the process of making sure your website ranks in the best positions possible within relevant search results. So, when a consumer uses Google to search for the products or services you provide, it’s possible to ensure your site appears on the first page. Most entrepreneurs will choose to outsource that task to professionals because it helps to save time and money.

So, anyone who needs some SEO help just has to research the market and identify the best specialists. Get in touch with them, explain your situation, and then ask about the services they can provide.

Social media promotion

The best social media websites for business owners include:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

You should start to make use of them right now by opening a business page and uploading some attractive graphics. The next step is to begin posting updates every day that advertises your products or services and provide a link for your audience to follow.

That should assist in boosting website traffic, but you can also use paid-promotional tools to ensure your posts reach the right people. Again, it’s possible to outsource that task to social media management companies if you don’t want to manage the process in-house.

PPC advertising

There are many different PPC advertising platforms available online today. Google Adwords is the most popular at the moment, and thousands of entrepreneurs use it every single day. You just have to open an account and then upload some banner graphics. Perform some market research, so you know information about the people you want to reach, and then enter the appropriate targeting options.

PPC advertising is one of the most cost-effective methods for driving traffic, but it can also help to increase brand awareness. Most digital marketing companies will offer that service, although it’s possible to make all the arrangements in-house in a matter of hours.

Now you know where to invest your marketing budget this year, it’s time to write down all your ideas and create a plan. In some instances, business owners benefit from outsourcing the entire process to professionals, but the right decision will depend upon the nature of your operation and how much you have to spend. Thankfully, there is lots of information online that you can read to ensure you make all the right moves if you try to tackle these suggestions without assistance.

The Website Is Your Queen but the Content Is Your King

Making the most out of your digital presence is essential if you want your business to work for you. But, while your website will be your queen bee of your business, the content you feature online will always be your king. You may be thinking why? Surely your website does all the talking anyway, right? It is, after all, what potentially drives sales to your business. However, it is actually the content you include on your website that can be the defining achievement of your website. So this is why your content is king and how you can make more use of the words featured online.

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The keywords you use for descriptions and web pages

It is all well and good having a website full of images, and while that can be great for your website, it is also important to ensure that the words you use are relevant to your website niche and industry. Keywords can help with SEO.

If you find that you’re not sure about the best way to handle this sort of content, then it is worth seeing the help of an SEO agency E-Web Marketing. Focus will be placed on driving traffic to your website. The keywords help to ensure that the search engines will see your site as a credible result for a question or search terms someone has put in.

The recognition it gives your brand

The content you use can give your brand the recognition you’re craving. Content that is full of spelling mistakes and grammar errors may give the impression that your company or business is not reputable. That there has been no care taken into the publication of your site. If you want your brand to have recognition, then make sure you take care of the content you produce, and how it appears on the screen.

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The blog posts that could go viral

Blogging is a great way to help drive traffic to your website and home page and surprise it involves content more than it does anything else. So make sure that you use blogging as the tool it is designed to be. Ensure that the content you produce is engaging and informative, and you may find that the blog you write goes viral. Which will work amazingly well for your business in regards to your website.

The authority it gives your website

Good content helps you increase your domain authority which helps improve your ranking and position in search results online. So it’s important to ensure that your content is quality to help readers and customers come back time and time again.

The trust it gives your potential customer or client

Finally, a decent website enables a customer or client to trust your business and establishment. If the content is informative and correct, then a customer feels inclined to do business with you. Bad content, mistakes and incorrect information could mean that someone is put off.

I hope that this helps you to see that the content side of your website is very important to your business and company.

Search Ranking Success: What You Really Need to Climb the Page

If you’ve got a brilliant business idea and an incredible website ready and waiting to take orders, your main aim should be to ensure that as many people as possible pay that site a visit. How can you go from a few customers clicking on your links to a traffic jam? If you’re new to online business or you’re not familiar with the ins and outs of digital marketing, you may be wondering how some companies seem to top the search results pages all the time. The answer lies in an effective SEO strategy.

Introducing SEO

SEO or search engine optimization is a marketing technique, which is designed to give your business a presence online. When you use a search engine as a potential customer, which links do you follow? The vast majority of people stick to page one, so it’s really important that your business scales the mountain of links and emerges at the summit. The higher you can climb, the more interest you’re going to attract.

There are multiple methods of improving your search ranking, but the main objective is to optimise the content you produce to make it easy to find. If you’re selling occasion dresses, for example, if somebody searches for dresses for a wedding, you want your page to appear at the top of page one.

Using relevant keywords, popular search terms, and backlinks, you can boost your profile and start driving traffic to your website. It’s also a good idea to link your website to your social media accounts and to use analytics so that you have an accurate impression of how your target market uses search engines and how you can appeal to that audience.

Designing a strategy that works for your business

SEO may appear to be fairly straightforward on the surface, but there are rules, and you can’t simply send out a paragraph stuffed with keywords once a day. You have to master the art of producing content that is SEO-friendly, and this requires creativity, originality, and the ability to use market research and data obtained through analytic tools.

If you’re not a naturally gifted writer or SEO is still a bit of a mystery, it’s worth looking around for SEO agencies and hiring expert help. A successful SEO campaign could change your fortunes in business and put you firmly on the map. To achieve the best outcome, your strategy should be tailored to your business and your target demographic.

Use information to find out what people are searching for, how they’re spending their time online and what makes them follow certain links over others.

Today, going mobile is hugely beneficial. On average, we check our phones 85 times a day and between 60 and 70 percent of website traffic comes from mobile devices. Make sure your site is mobile-friendly, develop an app and optimise your content for mobile users.

If you want to make a splash in the world of business today, it’s essential to reach out to the online audience. If you have a website up and running, you need to take steps to encourage as many people as possible to visit your site and place an order. To do this, it pays to get yourself noticed on search results pages and to try and occupy those prized spaces at the top of page one.

Forget the Digital Guessing and Go with Inbound Marketing

For many, the digital world has made marketing a little harder to understand. For sixty years, marketing was dominated by shouting loud in every direction and seeing what stuck. Radio adverts, television campaigns, spread in the yellow pages and all that sort of jazz. Nowadays, though, how you market yourself in the online sphere is critical.

Luckily for you, we’re here to clear the air a bit because inbound marketing is hands down the way to go. This is because it is getting cheaper and cheaper, it latches on to the idea of getting the customer to come to you and it is easily achievable with nothing more than a website and some great content.

With that at your disposal, you’re ready to attract visitors. Winning. Of course, we’re not just going to leave you with that. Oh no, we’re going to hit you with the best strategies within this bell curve.

Ramp Up Your SEO

If you haven’t got the first clue when it comes to SEO or how to improve it, then we suggest you bring an agency on board because, as Sticky Digital explains in no uncertain terms, ninety-three percent of all online experiences start with a search engine.

We’re talking about Google, Yahoo or Bing. Your job, as such, is to get onto the first page of these search engines, which means increasing your ranking. Do that and you’ll see more traffic wash up on your shores. More traffic, more chance of making sales. It’s that simple.

Make Sure You Blog

We dropped a pretty astounding statistic on you above, and we’re about to do it again because businesses that have an up to date blog get 77 percent more traffic than those who don’t blog. Seventy-seven percent! That’s no small change.

That’s a huge difference and one that means you are seriously falling behind in any tussle you are having with your competitors.

It isn’t just traffic that is boosted, though, it is also sales. This is because blogging has a way of creating value, trust and credibility, all of which are good words to latch onto when customers are concerned.

Use Other People’s Audiences

Another way to get paying customers to take notice of your brand is to leverage the audiences of influential people. In fact, the average response on this front is a six to one return. To go down this route you have a few options.

It could be that you use hashtags to better suit your social media impact, or start getting your brand synonymous with people of influence through commenting on posts of relevance.

However, the best way to reap the rewards on this front is to engage with people who already have the audience that you want and need, and then use this audience to boost your own following.  

Retargeting Really Works

You would be forgiven for think display ads are nothing but annoying and infuriating, and they are to a degree.

But they also work wonders because those visitors who are then retargeted with display ads are over seventy percent more likely to pop back and click your purchase button.

Not only that but by retargeting (remarketing), you are also improving your brand awareness online, which makes it a double win.

Master the Art of Attracting Visitors to Your Website

It doesn’t matter whether you’re a large conglomerate, a small business or a sole trader, it is vital that you have a well-functioning and fruitful online presence that results in leads, sales and the formation of a loyal customer base. Your online persona is a representation of you as an individual, your company, brand and the service that you offer. The consumer of the twenty-first century is savvy and wise, unwilling to fall for the hard sell or a flash in the pan promotional offer. You need to work on developing your brand to make your company the market leader within your industry sector. Take a look at how you can attract visitors to your website using these simple tips.

Aesthetics Drive Traffic

If you have a bog standard static web page a la Geocities, the traffic will not flood to your site. Your website needs to be well crafted, dynamic and interesting to the eyes of the viewer.

At the same time, it’s important not to go overboard to formulate a platform that is very much style over substance with reams of images and video but little explanatory content. You need to find a balance.

If you’re an accountant who specialises in providing a bespoke service for contractors, you need an air of professionalism, a muted formal tone and you have to demonstrate why your service is head and shoulders above the competition.

Search Engine Optimisation

The ever elusive SEO is a skill that many have a basic knowledge of, but few have mastered. SEO is vital in securing your website’s place amongst the Google ranks. If you provide IT solutions to small inner city businesses, your keywords need to reflect that and make your website appear on the first page of the search results.

On the other hand, what attorneys need to know is that it’s their website’s visibility that will be the number one source of potential new clients, so the SEO methodology used needs to be specific to the legal sector. By outsourcing your SEO, you’re tapping into an expertise that is not available in-house and creating a website that will generate leads for your company.

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The Power of Social Media

As well as astute SEO and a well-designed website, you need to ensure that your social media accounts are updated and relevant. By posting to your Twitter feed daily and providing links to the latest posts on your blog on your Facebook page, you’re showing potential clients your company’s dynamism. Everyone is attracted to the company who keeps their social media accounts current.

It’s vital that you find an appropriate voice for your company and that you communicate to your customer base via high-quality content. This translates to something that enriches the readers’ lives and something that they will share with their followers and friends on social media.

The twenty-first-century word of mouth marketing enables you to reach more people than you originally intended.

The days of setting up a website, launching it and sitting on your hands while you wait for the hits to stack up are long gone. By being proactive with your website design, SEO and social media, you can increase traffic to your website and strengthen your foothold within your industry sector.

Small Business SEO Hacks: Are You Missing a Trick?

Did you know that Google processes more than 40,000 searches every second? Every year, this search engine completes 1.2 trillion searches. The figures are staggering, and that’s just for one site. If you run a business, the scope to make money from advertising your company online is enormous, but how do you tap into this gold mine? If you’re not an SEO expert, you may be missing a trick. These helpful hacks should prove handy.

Running a blog

If you don’t already have a blog on your website, it’s worth considering adding this feature. You can use your blog to provide customers with useful information, as well as optimising the pages to improve your search ranking. If you’ve never written a blog before, you may assume that it’s relatively straightforward.

On the contrary, that’s not always the case, especially when you’re trying to forge a path into the world of SEO.

To make your blog successful, you need to focus on producing great quality content that’s relevant to your business. You also need to make sure that you have fresh and original ideas and that your content is easy to find.

Include anchor texts, backlinks, and keywords to make your blogs more SEO-friendly, but avoid anything that looks unnatural. If you put a paragraph of text together and stuff in some popular search terms, this doesn’t constitute a blog post. There’s even a chance you might end up getting penalised by Google.

If you’re not a talented writer or you’re new to SEO then outsource. It’ll be worth hiring a freelance blogger or working with an SEO agency.

Understanding the market

To design an effective SEO strategy, you need to understand the market.

Who are you trying to attract and how are you going to go about luring them in and beating off the competition? To ensure that your campaign is relevant, it’s wise to do some research into the habits and online activity of your audience.

Which search engines do they use? What terms and words are most popular? Which social media platforms does the demographic use? What kind of content are your customers interested in and how long do they spend reading articles or blogs online?

Once you have the answers to these questions, you’ll find it much easier to tailor your content and streamline your digital marketing campaign.

Move with the times

If you’re a fan of fashion or technology, you’ll know all too well that trends change and evolve continuously, and the same is true of SEO trends. What was popular a year ago is not necessarily going to cut the mustard today.

Be prepared to adjust and adapt your campaign in line with new trends and patterns. Use analytics to judge how effective your strategy is and identify what other brands and companies are doing. Read blogs and books about SEO trends and listen out for nuggets of wisdom from leading entrepreneurs and marketing experts.

If you can stay one step ahead, this will help you outshine the competition.

Are you a small business owner? If you’re not familiar with SEO yet or you’re keen to boost your online profile, hopefully, you’ll find this guide useful.

Get Your Business Seen Online in Four Easy Steps

If you are a small business that is just starting out, then you will know how important it is to have an online presence. But knowing about it and doing it are completely different things. Trying to grow your online presence can be time-consuming and downright frustrating at times. But it can’t be stressed enough just how important it is to have some kind of presence online. It opens you up to a whole new group of potential customers, as well as allows those customers to learn about your business, interact, and trust you as an authority in your field. So how can you be doing more online that actually has an impact? Here are some tips and tricks to get you started, that won’t take up too much time.

Decide on Your Goals

It is all very well telling you to grow your presence online. But if you’re not too sure what that is, then you won’t know where to start. You should be focusing in on what you want to achieve. Is it to just get more hits on your website? Do you want to be on the front page of a Google search? Do you want to be big on social media with a large following? When you have an idea of what you want to do it will help you hone the areas to focus on.

Make Your Website Amazing

The platform you have for your business will be your website. At the end of the day, that is where customers are going to go to buy your product or service and where people will look to find out more about your business. So you need to to be looking good! Not only that, in this day and age, people lack patience. Your site needs to be responsive, and load on mobile platforms, otherwise those potential customers will just click off. Get your website right, and you’re halfway there.

Improve Your SEO

If one of your goals of being online is to get on the front page of Google searches, then your SEO (search engine optimisation) needs to be on point. You need to be using relevant keywords and checking keywords that people are using to find your site already. Think about backlinks and getting a blog started as part of your website.

A course like the ClickMinded SEO Course will tell you that regular content is something that search engines like to see. So a blog is a good way to improve your SEO and search engine rankings. Images and using alternative text is a great way to get found too. There are many potential customers out there; you just need to make it easy for them to find you!

Be Consistent

Whether you focus on a blog or social media, having regular and interesting content that provides real value to your customers is key. Start conversations, share relevant content and your following will engage and share too. When you get your businesses name out there, the customers will follow.

5 Reasons Why No One Is Visiting Your Website

Having a website is essential to any business nowadays, but simply having a site doesn’t always guarantee visitors. Here are a few reasons as to why you may not be getting the traffic you deserve and how you can make changes to entice people over.

Your web address is putting people off

Your web address doesn’t have to shout what your company is about. However, it does need to be memorable, easy to type, and easy to read. Your address shouldn’t be over three words and you should try to avoid using numbers as replacements for letters.

Like a ‘1’ instead of an ‘I’, so that people hearing your website name out loud can easily search it. You should also make sure that it has no other unintended meanings — for e.g. ‘Teachers Talking’ becomes ‘teacherstalking’ that could be misinterpreted!

Your search engine rankings are low

If people are searching for your service on Google and your website doesn’t appearing until the tenth page, it’s unlikely you’ll get many visitors. Investing in a marketing company that offers SEO (Search Engine Optimisation) could be a way of getting your website to the front page. This will increase your chances of people seeing your site and clicking on it.

You have no other web presence

Search engines aren’t the only way people discover new websites. In fact, there are a multitude of other places where people may be able to stumble across you. You could create a Facebook page and share your website there. You could get somebody to blog about your services and link your website in there. You could even pay another company to promote your website on social media, blogs, and all other channels. And of course you can pay for internet ads, which will direct people who click on them to your website.

You’re not promoting your website offline

Just like your business phone number, you should be advertising your website everywhere you go as a means of contact. This should include flyers, business cards, branded items such as pens, t-shirts and newspaper ads. If you’ve got a company vehicle, you can even get your website branded on the side. Many people now have smartphones and can connect to the web wherever they are — don’t waste the chance for someone to look you up online.

There’s little reason for visitors to return

You should be not only trying to attract first-time visitors but also previous visitors. Someone looking for the right company may want to do their research first and look at several websites first. You want yours to be the most memorable and alluring, which means taking the time to get your website professionally designed.

If people click on your website and it looks cheap or tacky, they may immediately click off and look elsewhere. A professional website should emphasise the fact that you’re a professional company. Like a storefront, the front page should also implore people to explore its contents, so make sure all pages and information are easy to navigate.

How to Crack Great SEO Content — Once and for All

Writing content for a website can be tricky. But writing SEO content for a website can be even trickier. There are some major factors, that come into play, when creating really fantastic SEO content and website owners need to invest time in order to understand them. Read on for my top tips on how to understand the requirements of SEO writing and therefore how to create great content for your website that will increase visitors to your site, boosting your sales.

Keywords

Solid SEO comes from an understanding of the type of words and phrases that your demographic are typing into the search engines in order to find companies like you. Therefore all website owners need to be investing time researching the variations of keywords and phrases that are most applicable to your business.

Once you have put the groundwork into finding the most powerful words and phrases, that your potential customers are typing into Google, you will then need to strategically place them around your website. There’s an art to this — think of it more as sprinkling them strategically and subtly, rather than dumping them and squeezing them into as many places as you can. Google actually penalises websites that they feel are just trying to push in keywords in an inauthentic way.

This can be a tricky technique to master, so if you are finding the balance difficult, then you may want to consider calling in a bit of help. There are many agencies nowadays, like Rankology, that actually specialise in search marketing so if you are really struggling with optimising your content it is a good idea to reach out to the specialists.

Gaining the expertise of people who specialise in increasing website’s ranking is advisable, particularly in the beginning stages of launching a website. Specialists will not just be able to fill out your site so that it makes more sense to your visitors, and the search engines, but they will also be able to provide you with the tools that will enable you to be better equipped to keep your website in a healthy ranking position in the coming months.

Trackers

Trackers are an important SEO tool. Trackers will allow you to monitor the performance of your website and the impact of the content that you are producing. They will give you the ability to see not just how you are doing but also how your competitors are doing by using the same keywords. This will then allow you to see how you need to react and adapt accordingly.

Trackers will be able to give you information on how effective your social media marketing is going. It will be able to provide you with information on how many times your website or brand is mentioned and it will be able to give you crucial information on the performance of your inbound links.

Create Compelling Content

Creating content that people want to read, and even better share, is what all website owners are striving for these days. The more frequently a piece of your content is shared by one of your readers, the more visible it is in the search engines. This will open up the amount of readers to your content and in turn will increase the amount of unique visits you receive to your website, which is crucial for strong SEO.

Creating shareable content, that include links back to your website, will attract visitors to spend more time on your site, which will be rewarded by Google and other search engines. Creating great shareable content not only creates a buzz around your company when people start sharing it, but it will also compel visitors to spend time on the other areas of your website, increasing interaction with your brand.

It’s a Learning Curve

Learning how to implement really good SEO content is a learning curve and it takes patience and time to get it right. The above tips will certainly, when done correctly, make a difference to your SEO, but it won’t happen overnight. It takes time for content to make its way through the search engines and the social media platforms.

Therefore once you have begun implementing the above steps you will then need to exercise a little patience in waiting to see the results. Specialists say that it takes around six months for a great SEO strategy to really start to develop and grow, so take your time to get all of the above steps right in order to reap the rewards of your great website content over time.

It’s All 1s and 0s to Me: Finding the Online Marketing Methods that Actually Work

It’s all about the web nowadays, but for someone who’s not exactly as tech literate as the market expects them to be, it can be pretty daunting. The world of digital marketing is powered by methods that are hard for the layman to understand. But you want to make sure that you’re investing in moves that are genuinely going to help the business. How do you cut through the noise and get to the facts of the matter?

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Know your scams

That’s a dangerous word to throw around there, but it’s an honestly used one. There are a lot of people using outdated or incorrect methods and promising results through them they just won’t be able to provide. Make sure that you’re able to speak to the people doing the work directly on your marketing, whether that’s content, web design, or social media. Ask them what they’re doing and get weekly or monthly reports to show that they’re actually putting in the work.

Always dig deeper

You can be a lot more selective in how you choose which services are going to help you, too. It’s all about digging up the evidence that makes you sure you’re making the right choice. Look at evidence like this Web Full Circle SEO case study. Your marketing providers should be able to go into the details of what they’ve done for past clients and how they’ve made changes.

Similarly, you should look at their reputation online. Are they getting measured but mostly positive feedback? Age is another way to make sure that they’re at least established enough to have made profitable, sustainable methods work for them but it’s not always the key.

Keep an eye on your data

You have your own ways to measure how effective their services are, as well. Content Marketing Institute’s guide to analytics might seem like a lot of numbers flying around at the start. However, once you learn to read analytics (and it’s not that hard), you start to see the trends in how many visitors you’re getting, how many you’re retaining and so on. If your outsourced marketing metrics don’t match yours, you know something’s up.

Have the core good to go

So much of online marketing is very closely linked and there’s little that a company specializing in or hired for only one thing can do about it. For instance, you can have the best SEO company in the world but if your site just isn’t well-built, there might not be a lot they can do for you. Similarly, a poorly designed site will turn away customers no matter how good your newly ordered YouTube ad is.

Outsourcing your digital marketing can be of huge help to your business, don’t misunderstand that. But you have to be willing to do a little research of your own. Find the methods and promises that don’t work. Find the companies with the reputation and proof to back them up. Then find the data that tells you what’s really working for you individually and what isn’t.