3 Ways to Widen Your Customer Base That Actually Work

One of the best ways to grow and business and sustain success is to widen your customer base. The more customers you have, the more sales you can make, and the more revenue you generate. It’s a straightforward concept, but it can be hard for some companies to work out how to do it.

Funnily enough, it’s actually a lot easier to widen your customer base than you may expect. At times, the smallest of changes can have a huge impact and open your business up to lots of other consumers. Here are some of my favorite ways of expanding your customer base.

Create Social Media Accounts

I was going to title this point; ‘set up a business website’ but this is such an obvious point it shouldn’t need to be said. There’s no excuse for having a business in 2017 without a website. This should go some way to expanding your customer base, but creating social media accounts will take it to a new level.

Social media opens your business up to hundreds of thousands of users. It’s a really good way of finding new customers and interacting with people who have never heard of your business before. Work on building a following across various platforms — Instagram, Facebook, and Twitter are the most widely used right now – and you will see an influx of new customers as a result.

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Start Accepting Credit Cards

You can widen your customer base by making one simple change to the way people pay for your products/services; accept credit cards. Some companies don’t like to do this because there can be costs involved with setting up the service. However, as noted on merchants.services, there are a lot of consumers out there that will only pay for things on their credit card.

As such, if you neglect to offer credit card processing, then you’re missing out on a sizeable section of the market. It doesn’t take long to set things up, and the money you make by bringing in more customers will cancel out the money it costs to set everything up.

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Offer New Services and or Products

My next idea is incredibly simple and will open your business up to lots of new customers. You need to come up with new services/products to sell to people, things that might appeal to different consumers. A great example of this is a coffee shop that starts selling their coffee beans or cups online.

They started out attracting customers to their shop, but now they’ve widened their customer base by selling things other people can buy online. Every business will start off with some key products or services to sell. Then, as time goes by, you may realise new opportunities to sell new things.

There are plenty of ideas out there that claim to help you widen your customer base, but never really work. They’re often very complex and hard to implement too. These ideas are extremely simple, and they will definitely help your business appeal to more and more people.

On Pricing Your Work: Be Fair to Yourself

Image credit: Peanuts by Charles M. Schulz.

What is your work worth to you?

A lot of designers and artists undervalue their work especially when they are just starting out in the industry as freelancers. However, you will eventually come to realise that you should always try to be fair to yourself when you put a price on your work.

The value you place on your work is the value others will put on it as well. Besides, I am sure that you would not want anyone to misinterpret “cheap” for mediocre work.

Pause for a moment and think about all the creative effort and never-ending hours that goes into your work. This is a great exercise for constructing prices for your services. Focus on making prices reasonable to the prospective market.

Your goal is to succeed in getting serious customers, build your portfolio and reputation and grow your business. Once you have accomplished getting customers, you eliminate the people who claim to want your services, but are not serious. Some of the telltale signs of this special bunch usually include the following:

  • Cheap; always desire to negotiate to lower prices;
  • Fail to understand your value-added;
  • Do not consider the creativity and hours spent on each design; and
  • Lack perception on art and design

Be fair to yourself and you will never have to work with those persons in your career.

Speaking from both professional and personal experience, the people who value quality will pay for quality. Fret not. The best decision I ever made for my graphic design business was increasing my initial prices.

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