Take Your Business Promotion to the Next Level with This Advice [Inforgraphic]

Would you like to improve your approach to promotion and reach thousands of new customers? Do you want to increase your turnover and profits? Then you’ve come to the right place. This short article will offer a few suggestions that could assist you in turning things around and taking your company to the next level.

Dominate social media

Firstly, you’ll need to work hard to ensure your brand dominates social media. That means researching competitors and assessing their approach before designing something better. There are paid advertising tools on Facebook and Twitter that will make sure your posts reach the widest possible audience.

Release mobile apps

Mobile apps are an excellent way of reaching more people and promoting brand familiarity. They could also help you to sell more products or services. Just make sure your CTO takes a look at the infographic at the bottom of this page.

Consider sponsorships

Sometimes sponsoring charity events and things like that can give your firm a lot of free advertising. It also shows consumers that your company has a heart and it’s trying to improve the world. You might even end up getting your logo in the background of news reports on the TV. You can buy exposure like that, but it will cost more than a sponsorship.

Now you know how to take your business promotion to the next level, nothing should stand in the way of your continued success. Just be sure to implement these suggestions as soon as possible for the best outcomes.


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How to Make Your Customers as Happy as This Cup of Coffee

As your business grows, it will become more and more important to maintain good relationships with your customer base. As a small business, keeping track of customers’ needs is comparatively easy but for larger businesses it is all too easy to become a faceless corporation.

Image Credit: Pexels

Ask Your Customers What They Want — Then Listen

All customers have certain expectations and your business should be designed to meet those expectations. If you find that you are going off track and you’re not sure how to get back, asking your customers is the best way to find out what they want. A great way to do this is through a community or forum where customers can share ideas with each other too.

But the key part is listening and acting on their responses.

If there is one thing you can do that will make your customers happy, it is simply listening to them and then making a change. Not every customer will give you a good idea — and you shouldn’t let customers cloud your vision —- but quite a lot of them will tell you how to resolve a problem.

All companies will have moments where they wish they could have done better, but if you are seen to be making improvements or helping customers out, it will do wonders for your brand image.

Invest in the Best Software to Analyse Your Results

To make the most of your conversations with customers — especially if you are running a call centre — you really should invest in some analytics software like Evaluate Quality. This will help you to set procedures in motion to deal with similar problems consistently but it will also give you the opportunity to see where you can improve your relations.  

By giving your team the best software, they can really start to make a difference to the way you deal with customers, improving retention and providing a high quality service.

Be Active on Social Media and Interact Naturally

Social media is both brilliant for companies and a potential minefield. You really do need to watch out for how your social interactions come across and be certain that when you post, you are looking out for the best interests of your audience. Basically, don’t say or do anything offensive!

That being said, there are all sorts of creative ways that you can draw your customer’s attention on social media. For example, you could use light-hearted GIFs, make self-deprecating jokes or even tease rival companies. Social media is a great way for brands to make themselves a bit more approachable so a great social media exec will take you a long way.

As your company grows, customer relations are going to be even more important to you. You need to be able to gather the right information, analyse the results and put processes in place to make sure that you can deal with any problems, encourage other customers to get involved with your brand and, above all, be consistent with your message.

A business is nothing without its customers, so do whatever it takes to make them as happy as that cup of coffee!

Big up Your Brand with These Exposure Tips

If you dream of your brand one day becoming a household name, you need to build your brand exposure. While you might not reach Coca-Cola levels of fame, you could still become a well-known brand within your industry. At the moment, you might feel like there’s not much recognition for your brand. If you’re unsure, conducting a survey can help you find out what people think of you, including whether they recognise your name and logo, and if they know what you do. Think you’ve still got a long way to go to get the brand recognition you’re after? Here’s what you could do to change that.

Sponsor an Event or Charity

Getting your name or logo to appear anywhere other than your own marketing materials is always a smart move. Find an event you can sponsor — it will be great exposure for your brand. Sponsoring a charity event is one idea, but it definitely doesn’t need to be linked to a charity. Businesses and various organisations will also use sponsors to help them fund their events.

In return for your sponsorship, you’ll likely get a range of benefits, such as your logo on official event material. You might also consider attaching your brand to a charity for a longer partnership that benefits you both.

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Sign Up for Trade Shows and Conferences

Going to a trade show or conference can mean a lot of work, but it’s worth it to boost your brand’s presence. Some of them are for other businesses in your industry, while others are open to the public. Which type of event you choose might depend on whether you’re promoting B2C (business-to-consumer) or B2B (business-to-business) products or could just relate to whose attention you currently want to get.

If you want to be successful, you need to make your trade show portable displays stand out. Getting some custom items made will ensure you present a strong brand identity at the event. If you decide to go to a conference or trade show, make sure you start organising early.

Get More Active on Social Media

Creating a strong online presence is essential in the modern age. Social media is one of the key factors to pay attention to if you want to get people talking about you. There are several ways to stay engaged on social media, from starting conversations to using paid advertising. Having a social media strategy will help to give you a direction that will build your brand.

Come Up with a PR Campaign

If you’ve got something you want to promote, a PR campaign could help to get your brand more exposure. You might simply want to tell the story of how your brand came to be. Or perhaps you’re about to release a new product or service. Maybe you’ve conducted a survey and found some interesting statistics.

Whatever it is you want to say, getting in touch with some media professionals could get your voice out there.

If you need more brand exposure, there are several things you can easily do. Take action instead of waiting for something to happen.

Marketing Your Business Effectively Involves These Three Things

As a small business owner, it can be hard to compete with the larger businesses that already have the client base that they want. Building the trust and reliability with new customers is a difficult task, and this article is going to show you how you can market your business in the most effective way so that you can begin growing your business into the most successful company possible.

Create your social media footprint

If you haven’t already created your business footprint in the world of social media, it’s time to do so. With the vast amount of people who use social media each day, it’s the easiest way of getting your service or product in front of people. The best part about it is that it’s completely free (unless you choose to pay for adverts to get your name further.)

Sign up for each social media platform and take some time to learn the algorithms of each so that you can use them to their full advantage. For example, with Facebook it’s best to be posting regularly so that your posts don’t become lost in people’s newsfeeds. If you’ve not posted for a few days, your content will be less likely to appear.

Put your business name on a sign

One thing that all successful business owners believe, is that having your business name and aim on signs and adverts will drive customers straight to you. Consider getting Coreflute Sheets for Signs | Eurotech so that you can begin to distribute your name around. These signs can be places on the exterior or interior of buildings and you can have your logo and design printed on them.

Adverts come in all different shapes and sizes, so make sure you’re exploring every option. From having signs, in newspapers, on the internet, news articles, and even on flyers that are posted around, you have so many options so take advantage of them to attract as many clients as possible. Another idea would be to put your company name and logo onto advert spaces that buses use, or in train stations.

Networking is an opportunity to market yourself

Whenever possible, attend networking events with specifically designed business cards and a display of what you can offer so that people attending these events can easily see what you have on offer. Create a pitch that doesn’t sound too “salesy” to ensure that people don’t feel like they are being bombarded and hassled. People like to go for businesses that are more down to earth.

Try and be clever with your business cards too, so that your company sticks in people’s minds. For example, if you’re running a tool shop, make your business card in the shape of an easily recognisable tool to catch people’s eye.

These three ideas will help you market your business in the most effective way, so that you can begin to further grow your business. Remember, believe in what you’re selling and your customers will too.

Online Domination: Where Should You Invest Your Budget?

Whether you operate an ecommerce site or you have an online presence in any other way for your company, it’s vital that you invest your budget in the best way possible when it comes to promotion. There are lots of techniques and strategies you could employ to advertise your brand and drive as much traffic in your direction as possible. However, some methods are more fruitful than others, and so the suggestions below should help to point all entrepreneurs and business owners in the right direction. If you’re yet to invest in digital marketing, you can use this article as the starting point for your research.

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Search engine optimisation

SEO is the process of making sure your website ranks in the best positions possible within relevant search results. So, when a consumer uses Google to search for the products or services you provide, it’s possible to ensure your site appears on the first page. Most entrepreneurs will choose to outsource that task to professionals because it helps to save time and money.

So, anyone who needs some SEO help just has to research the market and identify the best specialists. Get in touch with them, explain your situation, and then ask about the services they can provide.

Social media promotion

The best social media websites for business owners include:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

You should start to make use of them right now by opening a business page and uploading some attractive graphics. The next step is to begin posting updates every day that advertises your products or services and provide a link for your audience to follow.

That should assist in boosting website traffic, but you can also use paid-promotional tools to ensure your posts reach the right people. Again, it’s possible to outsource that task to social media management companies if you don’t want to manage the process in-house.

PPC advertising

There are many different PPC advertising platforms available online today. Google Adwords is the most popular at the moment, and thousands of entrepreneurs use it every single day. You just have to open an account and then upload some banner graphics. Perform some market research, so you know information about the people you want to reach, and then enter the appropriate targeting options.

PPC advertising is one of the most cost-effective methods for driving traffic, but it can also help to increase brand awareness. Most digital marketing companies will offer that service, although it’s possible to make all the arrangements in-house in a matter of hours.

Now you know where to invest your marketing budget this year, it’s time to write down all your ideas and create a plan. In some instances, business owners benefit from outsourcing the entire process to professionals, but the right decision will depend upon the nature of your operation and how much you have to spend. Thankfully, there is lots of information online that you can read to ensure you make all the right moves if you try to tackle these suggestions without assistance.

3 Ways to Widen Your Customer Base That Actually Work

One of the best ways to grow and business and sustain success is to widen your customer base. The more customers you have, the more sales you can make, and the more revenue you generate. It’s a straightforward concept, but it can be hard for some companies to work out how to do it.

Funnily enough, it’s actually a lot easier to widen your customer base than you may expect. At times, the smallest of changes can have a huge impact and open your business up to lots of other consumers. Here are some of my favorite ways of expanding your customer base.

Create Social Media Accounts

I was going to title this point; ‘set up a business website’ but this is such an obvious point it shouldn’t need to be said. There’s no excuse for having a business in 2017 without a website. This should go some way to expanding your customer base, but creating social media accounts will take it to a new level.

Social media opens your business up to hundreds of thousands of users. It’s a really good way of finding new customers and interacting with people who have never heard of your business before. Work on building a following across various platforms — Instagram, Facebook, and Twitter are the most widely used right now – and you will see an influx of new customers as a result.

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Start Accepting Credit Cards

You can widen your customer base by making one simple change to the way people pay for your products/services; accept credit cards. Some companies don’t like to do this because there can be costs involved with setting up the service. However, as noted on merchants.services, there are a lot of consumers out there that will only pay for things on their credit card.

As such, if you neglect to offer credit card processing, then you’re missing out on a sizeable section of the market. It doesn’t take long to set things up, and the money you make by bringing in more customers will cancel out the money it costs to set everything up.

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Offer New Services and or Products

My next idea is incredibly simple and will open your business up to lots of new customers. You need to come up with new services/products to sell to people, things that might appeal to different consumers. A great example of this is a coffee shop that starts selling their coffee beans or cups online.

They started out attracting customers to their shop, but now they’ve widened their customer base by selling things other people can buy online. Every business will start off with some key products or services to sell. Then, as time goes by, you may realise new opportunities to sell new things.

There are plenty of ideas out there that claim to help you widen your customer base, but never really work. They’re often very complex and hard to implement too. These ideas are extremely simple, and they will definitely help your business appeal to more and more people.

3 Widely Available Tools to Build Good Online Relationships

Pretty much everything is done online these days; you launch your business through a website, you use social media to market it, and you cultivate beneficial relationships through email and instant messaging. However, building relationships online can be a bit tricky — all the social cues that you read to gauge whether a meeting is going well are no longer available to you. Without body language to indicate how a customer or prospective business partner is responding to your proposal, you have no way of knowing if their emails are really favourable, and vice versa. It’s more important than ever that you develop good communication skills, and here are a few tools that can help you build good relationships with clients and partners.

A good IT system

Although there are a lot of apps out there to help you stay in touch with business partners, and to help customers stay in touch with you, a good IT system should never be underestimated. There’s a limited chance that your contacts will have certain apps for encrypted communication, but everyone will have an email address and a phone line.

The last thing you need when you’re trying to launch a business is for the computers to go down, so make sure you have a good IT support team at hand to fix any bugs or viruses. Having IT support will provide more freedom to focus on building your relationship, and your tech guys can keep your IT services and Cloud backup services up to date to keep up with your expanding business.

Communications apps

Most social media sites have an instant messaging function, but using these to communicate in the workplace can be distracting. Instead, use software such as Slack, Hipchat, Voxer, or Campfire to instantly pass work updates to your partners. You can use each of these programmes to share files, start conversations, and automate tasks.

They have none of the distractions of a social media, and they are far quicker than writing an email and waiting for a response. These apps also make collaboration easier, allowing you to meet your goals sooner.

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Social media

It’s best not to use social media to touch base with your business partners on a regular basis, but you can’t ignore that this is a form of communication that most of your customers would use as a first point of contact. Companies that include a social media page on their website offer customers a direct line of communication to their customer service department.

If you have a social media page for your business and you make good use of the messenger function on the site, you can respond to customer queries quickly and efficiently. Customer service is vital to all businesses, but particularly growing ones because their reviews can make or break your company’s future.

If you manage to create an outstanding customer service communications and response team, and thus nail the relationship between you and your customers, you will have a loyal customer base for life.

Give Your Business an Irresistible Voice Online

When customers thinking about buying from your business online, they are always listening out for what your business has to say. Now, of course, your business isn’t literally speaking to customers but in a way it is, because every part of your business brand creates a voice. That voice can tell customers to buy, or it can make them run and hide. It can even make them seek out your competition, forgetting about your company completely! You don’t want that do you/ Of course not, so we need to think about the ways that you can build up your business voice and make it a positive force online. Let’s start off by thinking about social media.

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Getting Social

Now, one of the key issues to consider is how loud the voice of your business is online. Ideally,, you want it to be as loud as possible and make sure that it reaches thousands, maybe even millions of customers online. That’s why it’s advisable for you to set up as many social profiles online as possible.

Some marketers believe that not every social profile is useful for every type of company and this is perhaps true. After all, if you’re selling something like industrial machinery, it doesn’t necessarily make sense to set up an Instagram profile. Or does it?

Actually, it could because you could use social profiles like this to show off the quality of the products that you are selling with some fantastic photography work. This won’t always lead to a big boost in customer numbers but it certainly won’t a hurt. A point to remember about social media is that it’s free. So by committing to this form of marketing you essentially have everything to gain and nothing really to lose.

Of course, it’s not just about the size of your social marketing. You have to make sure that you are also adopting the right tone of voice. It needs to be conversational while still being hard-hitting enough to jump off the page or computer screen and get customers interested in your company.

This is going to be a big part of your business voice. Remember, a lot of customers these days expect companies to engage with them online and commit to the idea of social interactions.

There is one other part of the puzzle when looking at the best way to build up your voice through social media. That’s content. You’re going to be sharing content through social media in the hope of getting your followers to share it and perhaps even attracting the attention of new media. When you do this, it’s important to focus on quality and ensure that the content you share doesn’t take away from the message of your business.

The Heart of the Business

The heart of the business is undoubtedly your website. Think of your business as a body. In this analogy the website is the heart because it’s pumping everything else to different areas of your business brand. Remember the content we mentioned earlier?

Most of this won’t be completely fresh but rather will be derived from an area of your blog or website. Information will flow from your website to various interested parties such as customers, investors and new business leads. As such, your website is a key part of building up your business voice.

We need to start off here by thinking about the design of your website. The design of your website, if approached the right way can say a lot about your company. If you want an example of this, check out a site that has clearly been designed with kids as the target audience. Websites like this are often incredibly creative, colourful, vibrant and often have animations scattered across the page to ensure they keep the interest of those kids.

Image Credit: Pexels

What about medical sites? These are often clean, clear with a white background to give the impression of an immaculate hospital. You’ll typically find that content on sites like this is kept neat and doesn’t clutter the page at all.

So, how do you make sure that your web design sends the right message about your business, adding to your voice? You should consider using a web designer such as Imagine That. Web designers like this are known for unique custom builds for businesses that want to stand out on the market. As well as getting the right appearance of the site, these designers also focus on the layout of the content, while continuing to ensure that it is easy to access.

Don’t forget when we talk about sending out messages through web design, we do need to consider what that message is. A key message you want to convey is that your business is always open and available to customers. You can do this, by ensuring that part of your web build is based on responsive design. This will ensure that the website is still accessible, no matter what device customers use.

Image Credit: Pexels

Reviews

You need to look at reviews as well. Reviews add to your voice whether you want them to or not. Customers are always going to look at your business reviews before buying. However, that doesn’t mean that you should shy away from reviews. Quite the opposite, you need to encourage them to review your business, even if it means you get a few negative responses.

You can use any negative complaints to improve your company from the ground up. Meanwhile, positive reviews can boost the performance of your business because customers are more likely to trust the voice of other buyers rather than your company.

The trick is making sure that reviews are part of your voice by using them to your advantage. You can post them on your website, streaming them on a landing page. This will immediately attract the interest of customers and show them that you are a company they can trust.

These are just some of the ways that you can control the voice of your business, both increasing the volume and determining exactly what your business says to your customers.

Unique Ways to Engage with Social Media Using Lessons from Wendy’s

Creative ways to use social media are incredibly popular. The more unique or controversial your use for social media is, the better it generally is for exposing your brand. However, the more outlandish it is, the more questionable it also becomes. There’s a unique balance to strike in order to make something exciting and get it talked about in the media, and this article seeks to teach you that balance and how you can also use your creative skills (or the skills of a freelancer or employee) to use social media in ways that break the norm.

Lessons from Wendy’s Tweets

At the beginning of the year, Wendy’s (the popular fast food chain) blew up across social media due to a series of tweets that were written to roast (criticise in a humorous manner) other Twitter users. Responses commonly involved other fast food chains and were occasionally quite offensive. Essentially they were master trolls.

In the past, this would have been a complete marketing failure and the company would’ve received a lot of criticism. However, the trend caught on at a good time where jokes were abundant on the internet and roasting was part of the internet culture that makes it so difficult to tame.

Going with trends is important, but it’s always going to be a gamble. If you have an advertising agency working for you, then it’s a good idea to speak to them about how you can take advantage of current internet trends in order to garner more attention. Many people on the internet speak the same lingo and language, which means you need to speak differently on the internet than you do in real life if you want to appeal to a wider audience.

This altered personality needs to shine through your social media channels like Facebook and Twitter, and you need to get a good reaction out of the public in order to remain noticed and get your big break, especially if you’re a small startup.

Interactive Social Media

Customers love to get involved, and as long as it only takes a couple of clicks and there are no downloads involved, internet users are more than likely going to be interested in any unique interactive advertisements you have.

For instance, storytelling can be a powerful tool to add to your advertising campaigns. Instagram allows for users to click on images in order to link to other images, and this can create a storyboard-like effect that is both interactive and fun to play around with.

You can use this to create an interactive catalog on social media or you could use it to create a story. Either way, it’s a unique (but often difficult) way to apply social media in order to stand out. It’s unique, but it can also be seen as pretentious if it’s not done correctly.

Hopefully, these tips have given you some good advice on how you can use social media in unique ways. As long as you follow trends, break the norm and do something new, you’ll be able to create a unique a fantastic marketing campaign that sets itself apart from the rest.

4 Modern Methods to Help You Better Understand Your Customers

When we break business down, it’s all about consumers. We can fool ourselves that we have power, but we’re only as strong as those who buy from us. Without them, our products and ideas don’t stand a chance.

Yet, despite their importance, customers often remain an unknown entity. In the past, that couldn’t be helped. Aside from taking to the streets with questionnaires or feedback forms, businesses had no way to reach out. Their connection with the consumer was nothing more than a brief transaction. As such, it was near enough impossible to know what customers were really after.

Now, though, we have a variety of ways to get to know consumer patterns. And, if you want to run your business efficiently, you need to get on top of them. The better you understand how and why people shop, the better you can sell your product to the right market. Knowledge is always key, so start learning by testing the following techniques.

Social Media

Obviously, nothing is better for reaching your customers than social media. Thanks to platforms like Twitter, consumers and businesses are closer than ever before. When you have a social media account, you’re in a position to answer customer questions the moment they’re asked.
But, social media isn’t an automatic pass to knowing your clientele. The success you have on the platform very much depends on the way you use it. While comments online are useful, they’re not dissimilar to the feedback of old. And, that won’t cut it in the modern climate.

To make the most of the platform, you need to use it in a variety of ways. Twitter polls are a fantastic option here. They provide instantaneous feedback. Even better, the interaction these provide is sure to strengthen customer loyalty. If people feel they have a say in your business, they’re more likely to return to you. In some ways, this is an extension of the street questionnaires mentioned above. But, it’s a lot more valuable. For one, you won’t have to invade people’s space to find out what you want. As such, the communication is sure to be much more positive.

It’s also worth paying close attention to how people react to your posts. Try posting on a variety of topics and products, and see which receive the most likes and attention. This is an excellent way to judge what your customer base cares about.

Website Analysis


It’s also important to analyse customer behavior on your site. This gives you unprecedented access to buying and browsing habits. No matter your site provider, you should have some form of analysis page. If not, or if it’s too basic, you could also try out analysis software.
However you do it, this option is sure to lead to fruition. Of course, you could get caught up for hours tracing people’s movements, so narrow your search. Know, before you go in, what you’re most interested in. You could, for example, trace which time of day your website shop is most active. This will tell you a lot about the shopping patterns, and when your customers are available. Or, you may want to see how many people left without buying anything. If the numbers here are large, it’ll be obvious that your website isn’t hitting the mark.


Your Shop Floor


Modern methods can also help you when it comes to your shop floor. Many businesses are turning to the long-awaited Internet of Things to get a grip on consumer behaviour. Using IoT, you can install sensors in your business’s physical space. Analysing these in the same way you did your website will take you far.

Door sensors mean you’ll be able to track your busiest times of the day. They’ll also alert you when to open more tills. Avoiding queues in this way is sure to increase customer satisfaction. Sensors throughout your shop will also help you judge how long customers spend looking at certain products. This will give you a good sign of areas on which to spend more focus.

Competition


Keeping an eye on your most successful competitors will also help you get to know your customers. Even better, the modern age means it’s easier to analyse their success than ever before. Forget incognito trips to their shop, get online and see what they’re offering that you aren’t. Look at their website, social media accounts and so on. How does their interaction vary from your own? Then, use what you’ve learned to improve your techniques.