Assertive Marketing Strategies to Get You Essential Brand Exposure

Assertiveness is defined as being confident and occasionally forceful. When you’re trying to grow a brand or become a better business, it takes a lot of courage to exert your force and influence on consumers. This is because there’s a delicate balance between treating your customers well and giving them all kinds of trouble that will eventually force them to stop doing business with you.

Assertiveness can be shown in your marketing campaigns and also how you react on social media. If you’re going to try to improve your brand awareness, then you need to understand when to be aggressive and when to hold yourself back. In this article, we’ll be discussing some of the ways that you can be assertive in your chosen industry without being overbearing.

Image Credit: Pexels

Define Your Target Market

One of the biggest problems in business is being unable to define your own audience. There’s a difference between trying to meet the demands of your consumers and setting trends. Although the line may seem thin in some cases, there’s a huge difference that needs to be understood if you want to use assertiveness as a positive quality that will help grow your brand.

One of the best ways to define your market is to look for business sales leads. With these at your disposal, you can target your marketing at people who you know will make use of your products and services. If you try to appeal to a wider audience, then you risk watering down your brand and alienating the customers who have a need for your niche.

Define your own audience and set trends if you want to be successful in business — don’t let the market define you.

Too Little, Too Late

Taking advantage of situations in the industry is a quality that not many marketers or business owners have. Being able to read data and keep up with social media is the job of a dedicated community manager that understands how the internet works.

Fail to capitalise on situations that could be beneficial to your business and you run the risk of doing too little too late. When your customers are dissatisfied with a specific product or service, it’s your job as the owner to identify what is causing these issues and fix them immediately before it’s too late.

If there’s an opportunity in the industry then it’s also your responsibility to take advantage of it before another business beats you to it.

Differentiating Assertive and Aggressive

Being aggressive is nicer way of saying being annoying. We’ve all seen those annoying marketing campaigns that try to get in our face at every opportunity. While it’s actually a good strategy to get your brand name into people’s minds, it’s also expensive and not good for long-term growth if you’re a small or medium business.

In order to be assertive, you need to understand when you’re being annoying to the consumer and when you need to pull your advertising or promotional campaigns to prevent your business from becoming a nuisance.

How to Protect Your Business from Data Loss Using These Strategies

Data is increasingly becoming the lifeblood of companies. They need it to understand their customers, develop products and keep an eye on the competition. But as data becomes more valuable, data loss is becoming a bigger catastrophe. When it happens, companies suffer extreme financial loss and may find it difficult to get back on their feet again. Data loss can result in tax issues, legal judgments and deteriorating relationships between the business and their customers/vendors.

The good news is that there is a lot that businesses can do to protect themselves from data loss. Here’s what you should be doing right now.,

Use Paper Backups

Using paper backups might feel like you’re regressing: after all, your company, like many others, probably made the transition to digital records because it wanted to save money, reduce waste and get more efficient. But sometimes, the cost of losing data can be so high that you have no choice but to keep paper records.

What type of business data would be a good candidate for paper records? Accounting information is one. The IRS is merciless, and so anything to avoid an audit is preferable.

Test Storage Vendors Before Jumping In

Often, data isn’t stored at your business. Sometimes, it’s held in the cloud. The cloud is a cheap and effective solution which provides an unparalleled level of flexibility, but with so many vendors on the market, it can sometimes be difficult to choose a good one.

IT consulting for businesses has improved dramatically over the last decade or so. Most consultants recommend starting out with a small, short contract with a cloud vendor to test the water. You want to make sure that their customer service is up to scratch and that their servers are secure. You may also want to install your own monitoring applications to ensure that their network (and your data) is safe, before migrating your entire data stack over to their platform.

Finally, get them to carry out recovery drills in case of an emergency to make sure that they really are regularly backing up your data. These drills will help you to ensure data integrity and tell you how long it will take, following data loss, to get back up and running again.

Redundancy Should Be Mandatory

Many business leaders extol the virtues of regularly backing up data. But is this something that your business actually does well in practice?

Backing up data sounds like it should be a simple process: just make a copy of everything you have on file. But making a decision about exactly what to back up is rarely a straightforward process. Should you backup all files or just those which are essential? How often should you backup your data? And how many people should you employ to oversee the process?

Different companies will have different answers. But for most, the 3-2-1 policy works best. This is where you have your data in three copies on two different mediums with at least one stored away from your main facility.