Big up Your Brand with These Exposure Tips

If you dream of your brand one day becoming a household name, you need to build your brand exposure. While you might not reach Coca-Cola levels of fame, you could still become a well-known brand within your industry. At the moment, you might feel like there’s not much recognition for your brand. If you’re unsure, conducting a survey can help you find out what people think of you, including whether they recognise your name and logo, and if they know what you do. Think you’ve still got a long way to go to get the brand recognition you’re after? Here’s what you could do to change that.

Sponsor an Event or Charity

Getting your name or logo to appear anywhere other than your own marketing materials is always a smart move. Find an event you can sponsor — it will be great exposure for your brand. Sponsoring a charity event is one idea, but it definitely doesn’t need to be linked to a charity. Businesses and various organisations will also use sponsors to help them fund their events.

In return for your sponsorship, you’ll likely get a range of benefits, such as your logo on official event material. You might also consider attaching your brand to a charity for a longer partnership that benefits you both.

Image Credit: Pexels
Sign Up for Trade Shows and Conferences

Going to a trade show or conference can mean a lot of work, but it’s worth it to boost your brand’s presence. Some of them are for other businesses in your industry, while others are open to the public. Which type of event you choose might depend on whether you’re promoting B2C (business-to-consumer) or B2B (business-to-business) products or could just relate to whose attention you currently want to get.

If you want to be successful, you need to make your trade show portable displays stand out. Getting some custom items made will ensure you present a strong brand identity at the event. If you decide to go to a conference or trade show, make sure you start organising early.

Get More Active on Social Media

Creating a strong online presence is essential in the modern age. Social media is one of the key factors to pay attention to if you want to get people talking about you. There are several ways to stay engaged on social media, from starting conversations to using paid advertising. Having a social media strategy will help to give you a direction that will build your brand.

Come Up with a PR Campaign

If you’ve got something you want to promote, a PR campaign could help to get your brand more exposure. You might simply want to tell the story of how your brand came to be. Or perhaps you’re about to release a new product or service. Maybe you’ve conducted a survey and found some interesting statistics.

Whatever it is you want to say, getting in touch with some media professionals could get your voice out there.

If you need more brand exposure, there are several things you can easily do. Take action instead of waiting for something to happen.

Skip the Socials and Try Modern Marketing Alternatives

In 2015, Facebook supposedly influenced over 52% of its active users’ offline and online purchases. This is a staggering number, and it’s something which has attracted a lot of businesses to this platform and others like it. Of course, this makes sense, as social media can be great for marketing. But, it’s not the only option. This post will be exploring some of the alternative options you have to social media marketing, to help you start expanding your reach.

The Billboard

By the sides of roads and in the hearts of cities you will always find billboards. Some of these relics are decades unchanged, displaying adverts from a forgotten time. Their age and lack of demand make billboards very cheap for small businesses to lease. With an advert designed, it’s easy to place it somewhere where thousands of people will see it. This sort of option is best for businesses with a large demographic, as they benefit from a bigger range of people seeing the advert.

Pros:

  • It’s cheaper than other methods, giving you the chance to save some money.
  • They are easy to design, maintain, and set up, all through one company.

Cons:

  • They’re not very good for niche companies who won’t get enough interest from them.
Image Credit: Flickr

The Trade Show

Sometimes, it can be better to go for a more direct approach, looking into ways to reach a lot of people personally. A trade show can provide you with just that. If you choose the right event for your business, a portable presentation booth can be erecting and set up by another company, leaving you to work. There are loads of trade shows for niche markets like gaming, hobbies, and electronic e-cigarettes. If you have a business like this, going to a small event would ensure that only people interested in your products will be there.

Pros:

  • It’s very easy to have a booth made for you which will represent your company well.
  • This method will be good for any sort of company, as long as the right event is chosen to match your business.

Cons:

  • This is probably one of the most expensive ways to market yourself. Though, once the payments are made, they may never have to be made again.
  • An event will take a lot of time and effort to arrange, and you may have to travel.
Image Credit: Flickr

The Humble Flyer

A lot of businesses work locally with their clients and customers to get their job done. This can lend itself well to a more direct approach which is much more far-reaching than a billboard or trade show. There are a lot of companies out there offering flyer printing and distribution services within your local area. For a trades-person like a plumber or an electrician, being able to get in direct contact with their local people are an excellent opportunity. Along with this, a flyer can work for broader or online businesses, too. But, you will have to have a much larger distribution area.

Pros:

  • This is by far the cheapest method on the list.
  • It’s very easy to set up, as long as you have someone who can design the flyers for you.
  • This method is good for all types of business, as long as the right areas are chosen.

Cons:

  • Some people will ignore flyers, making your investment useless to them.
  • A lot of work has to be done to get flyers to a lot of customers, costing you more and more as time goes on.

Hopefully, this post will inspire you to start working harder on the marketing methods you use for your business. Sometimes, it’s best to slip into a niche and use methods other companies have forgotten. Of course, though, when you’re trying a different option, you take on a degree of risk.

Make a Winning First Impression in Marketing with Email, Website, and Trade Shows

When it comes to representing your business — in the online or offline sphere – the first word that pops to mind is impression. Indeed, whichever method of communication you choose to get in touch with your customers, you want to make the best of first impressions. You want your customers to feel positive about your message and your brand. Therefore it is essential to identify the key elements that will convince customers to listen to your message and engage with your marketing communication. Let’s have a look at the four main marketing impressions, namely trade shows, emailing campaigns, your website, and your social media strategy.

Exhibition and Trade Show

When you prepare for trade shows, you need to consider two specific things. Firstly, you need to make your stand visible as trade halls tend to attract a large audience. When you book a stand, you need to work with professional designers to plan an eye-catching messaging. You can work with an event specialist, such as Event Display who works on the creation of media walls, banners, and other trade show packages.

In other words, the time when you could send your sale representatives with a pack of flyers and a nice tie to an exhibition is long gone. You need to ensure that people will notice your stand. Otherwise, they will not come to meet you.

Email

Nowadays, everybody receives marketing emails. The majority of these go almost immediately in the bin. Why? Because they fail to personalise their content. Personalisation is key to convince people to read your email. The kind of message, ‘Dear all, here’s a discounted product that I am trying to sell’ fails to appeal to the intended prospective. So you need to do your research and to offer the right type of content.

Start with the name of the customer. Hello Jane, Hi Alan, Dear Mr. Johnson — there are many ways of talking to your customers. Make sure you select the most appropriate one for your business. Then your marketing team needs to tailor the content to the customer. Is Jane looking at your latest seasonal product but hasn’t ordered? Send her a product suggestion with a discount offer. Has Alan not visited the website in a while? Tell him about your new exciting products and offers. Make it personal to them.

Website

When it comes to your website, you need to identify your main landing pages — from organic searches, these tend to be the homepage and the product pages, for example. These pages need to be convincing and self-sufficient. In other words, new users need to understand your offering, even though they had never heard about your business before. This calls for a clear, exciting and informative content.

For returning visitors, you can maximize their visit with personified content. For instance, the ability to show the latest products related to a customer’s purchase can be helpful to increase the chance of them renewing their purchase. Or you can choose to use tailored display advertising to make the content more relevant to your visitors. What matters here is that you make the website easy to use so that visitors don’t waste time.