Unique Ways to Engage with Social Media Using Lessons from Wendy’s

Creative ways to use social media are incredibly popular. The more unique or controversial your use for social media is, the better it generally is for exposing your brand. However, the more outlandish it is, the more questionable it also becomes. There’s a unique balance to strike in order to make something exciting and get it talked about in the media, and this article seeks to teach you that balance and how you can also use your creative skills (or the skills of a freelancer or employee) to use social media in ways that break the norm.

Lessons from Wendy’s Tweets

At the beginning of the year, Wendy’s (the popular fast food chain) blew up across social media due to a series of tweets that were written to roast (criticise in a humorous manner) other Twitter users. Responses commonly involved other fast food chains and were occasionally quite offensive. Essentially they were master trolls.

In the past, this would have been a complete marketing failure and the company would’ve received a lot of criticism. However, the trend caught on at a good time where jokes were abundant on the internet and roasting was part of the internet culture that makes it so difficult to tame.

Going with trends is important, but it’s always going to be a gamble. If you have an advertising agency working for you, then it’s a good idea to speak to them about how you can take advantage of current internet trends in order to garner more attention. Many people on the internet speak the same lingo and language, which means you need to speak differently on the internet than you do in real life if you want to appeal to a wider audience.

This altered personality needs to shine through your social media channels like Facebook and Twitter, and you need to get a good reaction out of the public in order to remain noticed and get your big break, especially if you’re a small startup.

Interactive Social Media

Customers love to get involved, and as long as it only takes a couple of clicks and there are no downloads involved, internet users are more than likely going to be interested in any unique interactive advertisements you have.

For instance, storytelling can be a powerful tool to add to your advertising campaigns. Instagram allows for users to click on images in order to link to other images, and this can create a storyboard-like effect that is both interactive and fun to play around with.

You can use this to create an interactive catalog on social media or you could use it to create a story. Either way, it’s a unique (but often difficult) way to apply social media in order to stand out. It’s unique, but it can also be seen as pretentious if it’s not done correctly.

Hopefully, these tips have given you some good advice on how you can use social media in unique ways. As long as you follow trends, break the norm and do something new, you’ll be able to create a unique a fantastic marketing campaign that sets itself apart from the rest.

Social Media’s Positive and Negative Potential for Your Business

We are living in a social media generation. Think about it. How many of your friends and family members have social media pages? Probably the majority, right? We are spending increasing amounts of time checking our Facebook feeds, looking at others’ lives on Instagram and laughing at one another’s jokes on Twitter. This is all productive. However, social media is no longer confined to the realms of the personal. An increasing number of businesses are creating feeds for their brand. But should you jump on the social media bandwagon?

Image Credit: Pexels

Remember, social media is relatively personal but you want to maintain as professional an image as possible to maintain the reputation of your brand. Apps and sites such as Facebook, Instagram and Twitter could potentially prove to be your business’ making or its downfall. The way that things fall lies entirely down to your social media management. Here’s everything that you need to understand the positive and negative potential of these pages for your business’ success.

Customer Service

In a consumer market where more and more business is done online, social media is one of the areas that allow your brand to offer brilliant customer service.

Remember, good customer service relies on effective communication and what better way to communicate with your audience than the immediate form of online chat?

Facebook offers message options, where customers can ask further questions about a product, chase up deliveries and file their complaints.

Twitter also allows this in short form text, with a maximum of 140 characters.

Image Credit: Pixabay

Improving Brand Image

Nowadays, popularity is often measured by the number of social media followers an individual or a business has. If you manage to garner more followers, people will tend to automatically recognise you as a leader in your field. If everyone else wants to know what you’re doing then they’ll assume that they should too.

Your feeds are also a great place to express your company’s values and beliefs. You can publicly show support to charitable organisations or causes. However, at the same time, posting the wrong thing at the wrong time can cause mayhem. Certain types of posts will reflect badly on your brand and will be widely available for anyone to see.

To avoid causing upset, make sure that you have good social media management. Check out this website for further guidance.

Showcasing Your Products

A large follower base results in any social media account becoming a platform where you can showcase your products and services to a huge number of people.

It’s the ultimate platform for exposure. People will like your posts too, which means that they will become recommended to others with similar interests to them, encouraging more people to check out what you’re providing. What’s more? You can sponsor posts, infiltrating the newsfeeds of people who don’t already follow your brand.

In short, social media holds great potential for your brand’s exposure and expansion. Everything comes down to managing it responsibly and appropriately. So, start setting up your pages and capitalising on the pros that come hand in hand with well-managed business social media feeds.

Harnessing Traditional and New Media to Boost Your Business

In 2016, nearly half of all small businesses were without a website. Of the 54% that did, 23% were not mobile friendly. These statistics are quite astounding since the internet is seemingly so ubiquitous in modern society. In fact, 88% of Americans now use the internet and over three quarters (77%) own a smartphone.

From a purely business perspective, not having a website is a bad idea because the global e-commerce market is now worth an estimated $22 trillion. M-commerce (transactions conducted using mobile devices) is worth $3.2 trillion alone. The role that various types of media play in the modern business landscape cannot be understated.

If you are a small business owner, you need to be able to harness both digital and print media to effectively communicate with your existing and prospective customers. The only problem is that every other business out there if they understand the world that they are in, will be trying to be the same. Setting yourself apart is therefore crucial. Here are a few ways of doing it:

Social media is a brilliant innovation, especially from an advertising perspective. Facebook has an estimated 1.94 billion users, while Twitter has over 325 million unique monthly users. Reaching these people is free in so far as you can set up an account today and start tweeting.

The sites themselves create an infrastructure that allows for content to reach immense amounts of people within hours. Viral videos, in particular, demonstrate this point. However, you do not need to spend a lot of money on the production. If you hire local video camera crews you can cut down on costs.

As a point of reference, the Duplass brothers started their Hollywood careers with a film that reputedly cost $3 to make. They used their apartment and only paid for a tape for their camera. It was accepted to the Sundance Film Festival. Creativity and a flair for communicating with people are all you need to be incredibly successful.

Advertising on the internet is exceptionally convenient. Since it connects people all over the world, it transcends a lot of the barriers which have been conventionally used to group potential demographics, like location and class.

However, the internet is a democratising force, and it has allowed people to organise themselves into groups of their choosing. For instance, if you run a tech business that has an emphasis on gaming, before the internet you may have run adverts in public places. While lots of people would see them, only a small proportion of those people would be interested in gaming at all.

That is obviously quite inefficient. The internet has allowed for much more targeted advertising campaigns, not least because gamers will congregate on certain sites like Twitch, or gaming blogs, and you can utilise this fact to advertise to those people.

The ethics of metadata are sometimes problematic, but it is certainly an effective tool.

While it will always be the case that not everyone who sees your ad will respond to it by buying one of your products or using your services, the chances are much better when you are intelligently targeting a demographic.

What Is the Future of Design In Business?

How much does the user interface (UI) and user experience (UX) of a website or mobile application (app) influence whether or not you revisit or continue to use that platform no matter how popular it is? I’m guessing they’re probably THE biggest influences and who could blame you!

design disruptors

A documentary titled “Design Disruptors: How Design Became the New Language of Business” from InVision and directed by Catalyst, hopes to explore the future of design in business. It features interviews with some of the world’s biggest tech platforms and most disruptive companies. These include some of the following:

  • Google
  • Dropbox
  • Netflix
  • Airbnb
  • Pinterest
  • Twitter
  • Facebook
  • MailChimp

UX

Design Disruptors is scheduled to be released later this year, but for now, you can sign up for updates via http://www.designdisruptors.com/

The newly released trailer introduces us to top designers from some of the world’s smartest companies. Watch below:

My Top 10 Most Popular Blogs!

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In honour of hitting another major milestone for my blog site of 5,000 views, I thought it would be appropriate particularly on Throwback Thursday to showcase my 10 most popular posts.

Here they are as they rank in views. Enjoy.

  1. What Should You Charge for a Logo Design?
  2. On Pricing Your Work: Be Fair to Yourself.
  3. How Commercial Artists Evolved Into Graphic Designers: Paul Rand
  4. When Betting on a Winner Goes Wrong.‏
  5. Here’s a Quick Way to Name a Graphic Design Business.
  6. How to Make a Movie Poster Just as “golden” as an Oscar!
  7. Drawing is More Than Just Child’s Play… Sort Of!
  8. Working Pro Bono? Never Miss an Opportunity to Market Yourself.
  9. Arby’s New Logo Gets Lassoed! A “Phresh” Perspective.
  10. Look Up From Your Phone! Poem Shatters Everything Social Media Claims to Be!

Follow me via Twitter @phresh_ID

Making Waves in Barbados! Learn to Relax a Little

imageWhen was your last vacation? If you’re having trouble remembering then I think one’s overdue.

When you work as a consultant every deliverable is left to your initiative. Some days you wind up working more than 10 hours.

Just finished covering the Caribbean Urban Forum 2014 in Barbados via Twitter under the handle @CARILED_Jamaica and successfully delivered my PowerPoint presentation on ‘Infrastructure and Local Economic Development in Urban Centres: Case study of the Cecil Charlton Park in Mandeville.’

When you’ve worked that hard on an almost daily basis, it pays (not monetarily) to have some downtime to yourself to recharge ye olde batteries. A

s they say these days “work hard and play harder“.

Surf’s up!

Content Marketing Is No Buzzkill, but the New Buzzword!

Buzzzz....

It’s so weird how we see buzzwords floating in cyberspace all the time, but you never stop to really understand some of them until you come across just the right article.

The new buzzword for me (and I’m certain some of you reading this) is ‘content marketing’. Simply put, and this is a definition of my own, “content marketing is giving useful information to your customers that can add value to their lives and businesses.”

Perhaps one of the most important lessons I’ve learned since starting and running a business has been that you have to give to get. We owe it to our customers to not only offer them a premium product and service, but to help them outside of the sphere of a business transaction. Ironically, adding value to your customers’ lives can translate into further business opportunities for you.

Right now the concept of content marketing is fashionable. Tomorrow it still will be, but perhaps we’ll be calling it something else. In any instance continue finding an outlet to help your customers like giving tips over social media platforms like Facebook, Twitter and LinkedIn. Better yet, add visual tips too via Instagram and Pinterest. Blogging is phenomenal as a foundation for content marketing and I would encourage you to start your own blog whether you’re a business owner or freelancer. A useful tip is to try and write on topics you’re familiar with (tips, advice, lessons learned, etc.); tell your own story too and try to do so on a daily or monthly basis.

Or perhaps micro-blogging is ideal for you and this will allow you to post bit size pieces of digital content that varies — text, pictures, links, short videos, or other media via the Internet. Sir Richard Branson (Virgin Mogul) does it well and his blog site is a great example of mixing blogging and micro-blogging to create great content. I try to give useful information to both entrepreneurs and freelancers that include topics and tips around graphic design, trademarks, branding, and marketing.

Content marketing is not just for BIG brands or marketers. Research shows that 82% of the people who blog on a daily basis, see a return of investment (ROI) when compared to the 57% who blog monthly (see infographic, via Entrepreneur Magazine). That data just inspired me to make the effort to blog daily and I hope it does the same for you.

Whatever the medium, make it interesting and valuable. I’m sure your existing customers and prospective ones will be grateful. Ultimately, all your efforts will end up becoming a win-win for the both of you.

What kind of value are you adding to your customers’ lives? I’d appreciate you leaving a comment below.