Here’s the Right Way to Do Video

Ever since the launch of YouTube, businesses have been interested in its power. However, YouTube is dominated by personal users. The most popular videos are of sweet skateboard moves, cute cats riding Roombas, and even the odd beauty tutorial. The reason why businesses haven’t flooded YouTube with their content? Time, money, and production values. So what did they do instead? They went to Podcasting.

Podcasting is great. It’s quick and easy, and you can risk it streaming live because nobody can see you. A good mic for your laptop costs very little compared to a quality video setup. And it doesn’t matter what you personally look like. You haven’t got to ensure you look the part of a high-powered entrepreneur.

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Image Credit: Pexels

The trouble is, everybody is doing it now. It’s thought that 3.3 billion podcasts were listened to in 2015. This year is certainly hotting up to be the biggest year for podcasting. So how are you going to make sure listeners come to you and stick with you when there is so much competition for their ear?

This is why moving toward video might be the answer to offer something unique and higher value to your following. Sometimes describing something verbally just doesn’t cut it. If you’re creating products that need convincing demos, or you’re keen to enter training and education sectors, video is essential. Visual communication says so much more and does it so much quicker.

So what do you need? Well, you’ve already guessed that you need to invest more time and money. That’s why you need to carefully select the purpose of your video. As a producer of a series of entertaining video adverts, you will need to make sure they each hit the mark. Additionally, you’ll need someone carefully script and storyboard each of your videos. It’s vital you hire the right talent to deliver the performances your business deserves.

Anything that might hit television screens or even the big screen needs to be shot on a sound stage. This means the dialogue recording is impeccable. Everything from lighting to camera movement can be carefully controlled. You can look at websites like https://goyastudios.com/los-angeles-sound-stage/ to see the full benefits of using a sound stage rather than squeezing everyone into your back office. Ultimately you want something broadcast quality, even if it only appears on social media and your website.

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Image Credit: Pexels

Don’t forget, any video or series you produce should have the potential to go viral. As you know, nothing goes viral without a little push from the originator. Consider what is topical right now and try to tie that in with your video series.

What can you add to your content that will entertain and inform your target audience?

For video production, always consider the purpose of that medium. You want to show something. It might be someone doing something, or a full product demo. Maybe you’ve got a great interview? What about each of those concepts is going to excite your audience?

If you’re going to do video, then it’s important to do it right. Production values count for a lot. There needs to be a point to showing the audience rather than just telling them on a podcast. How does your company tackle video content?

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How to Increase Your Online Presence Well Beyond Your Website

You’ve just built yourself a website for your business. You’re feeling overly-confident. The phone will start ringing any moment and business will start flooding in. Wrong.

Sadly, there’s more to online marketing than simply having a site. In this digital age, the internet has become so crowded that standing out now takes a lot of signposting. You can’t just be in one place — you need to be all over the web. Here are just six (6) ways that you can adopt to increase your online presence, guaranteeing those leads and making your competitors sick of seeing your brand.

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Online Ads

One way to dominate the web is to pay for internet ads. The most common type of internet ad is Pay Per Click (PPC) ads. You pay a certain amount of money for a certain amount of clicks. Your ad is then displayed until a certain amount of people click on it, guaranteeing interaction. The effectiveness of internet ads has been debated – just make sure that your ad is well designed and that you’re not throwing money at the first company you can find.

Social media

Social media allows you a platform that’s much like a website but more interactive. A Facebook business page and Twitter business page are recommended. Through engaging content you can then generate followers that hopefully turn into leads. Instagram meanwhile is great for sharing images of your work — good on a business to consumer level. Linked In on the other hand is a great networking tools for finding other companies to work with or new employees — better on a business to business level. A social media agency may be able to handle all this for you if you haven’t got the time to regularly post content. Such a company can also help create engaging content that will build you a formidable following (make sure to also invite all your friends, family, employees and past clients to like and follow on all platforms).

Review sites

Don’t shy away from review sites such as Trip Advisor. Embracing these sites can give you more of a chance to collect and show off positive feedback, which can be used to improve your online reputation. Yes, you will get some negative reviews, but there are many ways to outweigh this negative feedback. You can encourage happy clients to say some nice words about you (there’s also nothing stopping you from encouraging friends and family from leaving reviews). Also make sure that you’re responding to negative criticism appropriately. Openly apologise and show that you’re willing to accept your faults (unless of course it truly is a troll, in which case feel free to dismiss them).   

Blogging

Blogging is another way of improving your online presence. Many business owners will write regular blog posts on their website that give advice to clients and aspiring entrepreneurs. This can help to improve your reputation and increase the content of your website, offering people more doors to enter your site through. You can also write guest posts on other people’s blogs. This can be a good cross-promotion strategy — you write a post on someone else’s site and they write a post on yours. Always remember to use social media to promote each post you publish. You may even be able to use a plug-in to automatically share every post you write.

Video marketing

No, I’m not suggested you fork out thousands for a TV ad. Thanks to video-sharing giants like YouTube, creating your own video advertisements has never been easier. There are companies that can create YouTube ads for you. Alternatively, you can do it yourself (DIY) — setup your own channel and start your own vlog, like YouTuber Casey Neistat. Like blogging, vlogging provides another platform that you can use to give advice to fellow business owners and clients. All you need is a high-quality camera and a decent microphone and you’re all set up to go. These days you can even get started with a smartphone just as long as it has a really good lens. Once the content’s created and uploaded to YouTube, be sure to share your videos across your social media channels (Facebook, Twitter, etc.).

Online press

Online magazines, newspapers and major blogs are a little harder to break into and can often require a public relations (PR) team behind you. You’ll need an interesting story to offer the press. This could be a business success or a personal success that you can then link to your company. Local news can often be a great place to target if you’re a small business. You might be able to advertise the opening of a shop, an award you’ve won or a charity event that you organised. A PR company will be able to help you come up with a creative hook that could get journalists interested. You should also consider online radio stations and podcasts. No matter how small, they will give you that extra bit of coverage that helps to get your brand out there online.

Old 2005 Interview of Mark Zuckerberg Proves You Should Always Believe in Your Idea

How big is an idea? Just two week ago, Facebook launched its platform “Facebook Live” with the goal of giving users the “power to broadcast from a smartphone to anyone in the world”. An early interview of Facebook’s CEO Mark Zuckerberg proves that it’s important to remain focused on what your ultimate goal will be.

Here we see a young Mark, 21-years old to be exact, discussing his then “new” social media startup “The Facebook” in Palo Alto and holding a beer no less.

When asked by the interviewer “What was The Facebook?”, Mark explains that it was “An online directory for colleges” and also that it was interactive. “Growing from one university (Harvard) to three other schools (Columbia, Yale, and Stanford) gaining thousands of users in a couple of weeks. Closed with 29 schools and “came out to the mythical place of Palo Alto”. From here on we all know how the story goes.

It’s a short video, but it has some great gems for newbie entrepreneurs. Here are the most important lessons from this early interview in my opinion:

  1. Define your goal.
  2. Refine your goal.
  3. Run quickly!
  4. Forget world domination.
  5. Don’t think about being acquired.
  6. Make a difference in the world.
  7. Stay focused!

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