Why Your Site Can’t Keep Hold of Its Visitors

Whether it’s for a business or personal branding, a website can be one of the professional’s most valuable tools. But only if it’s being used right. You want people coming to the site, whether it’s to buy something, get information, or even to explore and learn. But the analytics is clear. Your site isn’t retaining anyone for more than a click or two. Why is that and what can you do about it?

Why Your Site Can’t Keep Hold Of Its Visitors

Whether it’s for a business or personal branding, a website can be one of the professional’s most valuable tools. But only if it’s being used right. You want people coming to the site, whether it’s to buy something, get information, or even to explore and learn. But the analytics is clear. Your site isn’t retaining anyone for more than a click or two. Why is that and what can you do about it?

It’s not clear what the site is actually about

This is one of the biggest problems for personal branding sites in particular. People don’t just want to hear about who are you. They want to see what you do and for you to present them with the purpose of the site. The front page should be only about making it clear why they want to stick around. If you have linked them through an ad or a link about a specific part of the site, then make sure you have a landing page for that purpose, too.

The path of the user isn’t your first concern

Websites have the habit of becoming vanity projects. Your website shouldn’t be about “look at me and my business”. You have to think about what use the visitor has for it and how its layout and their trip through the site could make them happier.

You’re designing for the old internet

That’s if your visitor can even access the site, to begin with. Yes, once upon a time the personal computer might have the only way to visit a website. But failing to use responsive web design services to make your site fit to mobile devices is now a fatal mistake for online businesses. How many potential customers or subscribers could you be turning away because they followed your link to a site that doesn’t work on their device?

Your site is too slow

Even if the site works, does it work well? You have to consider the speed of the site. What web hosting options are available to you and what can they reliably handle? You can do well with a low-end web host, just by making sure you’re not overloading the site with images and videos that make it all the harder to load. Either scale your intentions for the site to the host’s capabilities or go for a host that can handle more.

Crown your content

Besides how the site works and how the user explores it, you have to consider the “meat” of it. That is content. People come on the site to read and to see content when they’re not buying something. Refreshing that content means that repeat visitors always have a reason to keep coming back. Meanwhile, typos and other errors make the site look like an amateur effort. There are a lot of content improving tools that can make sure those errors never get to the site even when they escape your notice.

Retaining visitors means putting the visitor on the focus first and foremost. They have to be able to use the site without frustration, to understand it, and to have access to great content. If you don’t have those, then it’s clear that your site will never be able to keep visitors interested.

Get Your Site Ready for Success for Just under $100

If you’re looking to get into the business of being your own boss and running your own company, you need to make sure that you’re making the best and greatest use of all the tools at your disposal.

The best tool around? It’s the internet, and you’re going to use a website to squeeze all that you can from the World Wide Web, like lemons in a cold glass off homemade lemonade!

In fact, you’re going to need to use the internet well, or your business, or entrepreneurial vision, will fall apart quickly. [I’m being dramatic!] There isn’t much of a ‘try’ here; you must make it happen.

You need a website, and you need an amazing one, there isn’t any middle ground here. That I know a lot about.

If you think highly of your business, your idea and your vision, you need to make sure that your website does all of it justice and doesn’t let the “team” down, at all. A failing website will bring down your dreams and ideas.

A good website? It will help make everything happen for you and your business. Your site needs to be ready for success, otherwise, success won’t appear at all! A bad, slow and poorly designed website will only hold your business back. [Lived it!]

But how do you make a website ready for success? “It’s not rocket science”, they’ll say and admittedly, it used to be a lot harder than it is now. With platforms like WordPress, GoDaddy, Mojo Marketplace, and others that are template-driven (themes), a website can look professional for FREE or under $100 USD if you’re feeling like a “Big Spender”.

With web hosting, your site can have all the space it needs in the digital world, as well as being as speedy and optimised as desired and designed. Other recommendations include GoDaddy, HostGator, and SiteBuilder and packages average around $2.99 USD a month. The internet, where websites live, has all the tools and information that you need to make a website functional.

If not, it certainly holds the contact information for the people and agencies who can improve your website. It’s an easy path.

If you want to chug along with a poorly designed website, you certainly can, but as I said [up to] — it will only hold you back from your true web potential. You can almost feel the physical dragging weight of an ugly and poorly optimized site and if you have difficulties using it, well imagine how it is for your existing and prospective customers.

What’s more, if you’re selling via your site, do you expect to be making as many sales as possible with a bad website? Of course not. A good website is a worthy investment and might just pay for itself.

A good website helps your visitors get from point A to point B and transforms traffic into potentially paying customers.

As for a bad website — there’s a solid change it’ll will bore visitors and possibly give them no reason to return. You have all of three to six seconds to capture your visitor’s attention! Make it count!

It pays dividend to have a great website that matches your business. It makes far more sense to avoid running a poor website that’s only going to hold back your business.

At the end of the day, you need to ask yourself one thing – is your website ready for success of any kind? If not, you might find that you’re not ready for success either.