Creating A Stellar Website

Creating a website for your business is one of the first steps to take in any marketing plan. It’s one of the things that cements the reader to your brand and really allows them to explore who you are, what your business is all about. It also tells them why they should use you for your stellar product(s) and or service(s). Think of it like a window into the soul of your business, because that it essentially what it is.

Your site should be exciting, clean and straight to the point. Lay out who you are, what you do and any other information you think will be useful. Sell yourself and your products.

Think about the way you design the website to begin with. No one wants to be looking at a screen with 20 different colours, a flying unicorn going across the screen and flashing lights, do they? Refer to this article to give you some ideas on how to start off.

Simple, clean and refined is the best place to start. You can build on that and make your website reflect who you are as a business after that. The key is to build your foundation first.

Typography and calligraphy is what comes next. Take a look at some different fonts and find one which is dynamic, unique but easy to read too. Then once you’ve decided on that you should look at your line spacing, the size of the text and the colour. Black is traditional however slate grey may add that air of modern to the site.

Image Credit: Pexels

When you pick your colour scheme, don’t think that more is more; because it’s really not. If you try to incorporate every colour of the rainbow into your website you will fall flat and the customer will be confused as to what your theme is supposed to be.

Think about the implications of certain colours and what they will mean for the tone of your website. Here are a couple of examples of colour schemes to get you started:

Grey, Yellow, and White – Monotone colours with a splash of vibrancy can make your website spring to life and feel incredibly clean and modern.

Red, White, and Pink – Using different hues of the same colour is a clever way to add tone and depth to your design when you want to stick to just one colour.

Green, White, and Blue – Cool tones will always make you think of the great outdoors or a sense of calm. Using pastel shades is a way to make the space feel larger and more sleek, whereas splashes of colour add that element of character.

Your logo and branding is possibly the most crucial step in creating that website which is ready for your information and content. Designing a logo that represents the tone, mission and overall feel of the brand can be difficult, but it is a rewarding mission once you have completed it.

You will need to take extra time making sure that the banners and headers for your website and social media platforms are cohesive with the logo and fit your tone of voice well.

Finally, once everything is designed you can look at the content. Remember to stay engaging, informative and to be transparent in your delivery. Gaining trust as a company takes time, and the website is the perfect place to start.

These 3 Things Will Make or Break Your Online Store

An online business is arguably the easiest and simplest way of starting a company in today’s climate. You don’t have to worry about all the usual upfront capital investment like finding a business premises, storage, etc. Plus it’s an idea that can be operated from the comfort of your home. In the first year or so, it’s typically an idea that you can do all on your own until you’re in a position to scale. All it takes is deciding on your product or service (or both), setting up an online store, and working out an easy shipping strategy that works for your customers and you.

All that aside, success doesn’t come easily. Many things can make or break your online store. Obviously, you want to ensure they make it and don’t break it. Here are a few things worth considering when establishing an online store and delivery system.

Your Website Design is Crucial

To start things off, we have to look at the design of your website. Naturally, as an online store, you’re going to need an ecommerce site instead of a traditional one. This means you can showcase all your products in an online catalog, making it easy for everyone to see. Consider looking at a comparison of the best ecommerce website builders to figure out which one is best for you. Choose a builder that helps you design a site that looks modern, loads quickly, and is incredibly responsive.

Loading times are especially important as consumers don’t want to wait long to see your products load up. Likewise, a responsive site means items get added to shopping carts quickly as soon as a button is clicked. Again, no one wants to spend ages clicking a button to try to add something to their cart. They’ll click over and over again until the button finally responds, but adds multiple quantities of that same item. This is something everyone has experienced at some point on various ecommerce sites that are just too buggy. Believe me, it’s been known to ruin the entire shopping experience, resulting in the customer not returning to the site — not even when there’s a sale.

Good web design will make your online store appeal to consumers way more than bad web design will. After all, your site is essentially the main platform for your business. It’s your online store, so you must treat it with the same respect and attention you would with a regular store.

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Effective Delivery Means the World to Customers

When you buy something online, you tend to look at one thing before making your purchase; the delivery methods. These mean a lot to consumers as they essentially determine how long it takes for your products to get to them. Ideally, you need delivery methods that ensure fast delivery speeds are possible. People want things quickly, no one like waiting around for their goods. Next-day delivery can go a long way to keeping customers satisfied while drawing in some new ones too.

You want to avoid delivery methods that mean your goods take a good few days before they’re delivered. If your items are taking over a week to get to somewhere in the same country, then you’re going to struggle to find customers.

Likewise, delivery can’t cost too much, or it puts people off. This is where you really have to work hard to find the right balance between cost and speed. People will pay a little bit for delivery if it means their products get to them faster. They’re unwilling to pay for delivery if they don’t see anything for a good few days. If possible, find a delivery method that allows you to offer free standard delivery — products are delivered in a few days — and paid next day delivery. This gives you a good balance, and your customers should be kept happy.

Secure Connection Protects Sensitive Information

Finally, you have to take into account the connection on your website. We’ve spoken about its design, but the connection is arguably more important. To put it simply, you need a secure connection to protect any sensitive information your customers share on your site. This includes payment information, delivery details, and so on. If your online store has a secure connection, it will say so next to the URL address.

If consumers see ‘Not Secure’ displayed up there, they’ll think your site is dodgy and will not buy anything.

Think about it, why would you risk putting your credit card or other payment details into a site without a secure connection? It’s crazy to even suggest people would do this. Make your connection secure, it doesn’t take long, and it’s a simple step to make or break your business.

For a small business idea, an online store can present big results. But, this will only happen if you set everything up properly. Consider these three things as they’re very important to the overall success of your online store.

Basic Technology All Aspiring Business Owners Should Have

As a newbie in the world of business, you will be working your way down a list full of ‘to-do’ jobs that need to get done before you can even call your idea a business. Some of those things will be boring yet necessary legal stuff, like registering your company and working out your taxes, some of them you will find that you don’t need to do at all. And some things are fun and creative that will really kick your company into gear. These things tend to be the more tech orientated jobs. But what you need to decide is which technology is the best choice for your business.

Define Your Website’s Purpose

If you’re setting up a website, as every business should, you need to decide what is going to be the prominent use of the site. Is it going to be used for commerce, research, blogging, photography, etc.? There are so many different options for your site, and you need to determine which angle you’re going to take.

If you’re a travel writer, obviously your site will be geared towards your writing. If you’re a florist, you might choose to promote your work through photography. Once you have chosen what sort of site you want, you can decide on which platform you want to use. Popular DIY sites include Wix and WordPress, where you can build your site from existing templates.

You also have the option to have a free site, although that does limit your options and won’t allow you to own your domain name.

Image Credit: Pexels

Begin at the End with Your Online Store in Mind

You might be setting up an online store rather than a physical service, and this calls for something a bit different from your average website. A lot of platforms aren’t geared towards selling products, so it can be tricky later on when you try to mash the two together. If you begin with an all-in-one ecommerce platform, you lessen the risk of having to start again further down the line.

An online store needs to be kept up to date regularly, and needs to be a lot more secure than any other type of website; people are willingly entering in their card details, trusting that they will be kept safe. So when you choose a platform for your store, ensure that the security is top-notch.

Communication via a Business Email is a Must

Whether you’re communicating with clients or with employees, you need to make sure that you do a good job of it. Set up a business email from day one and make sure you check it multiple times during your working day and reply to the emails you need to. You can link your email with other useful apps, like your calendar, to make sure that nothing is lost in your inbox.

Using sites like G Suite will help you keep everything together. You should also set up a group chat on messenger or WhatsApp with your employees so that you can quickly convey information to them all out of hours.

It All Starts with a Website

When creating a business, a lot of people don’t realise how much of an impact a website has. Sure, your product or service has to be good enough for customers to buy it, but people judge a business on their website, way before they start reading about what you are offering them. This means your site has to be good. Amazing. There is so much competition amongst businesses. There always has been, but it’s even more intense nowadays because technology has skyrocketed through the roof, and improvements have been perfected, so it’s no longer about whose site runs quicker — because they pretty much all do.

Today it’s about whose content and design grabs outsiders attention first. Here’s how you can make sure that’s you.

Sharpen your headlines

Headlines are the thing that your audience will see first. They will be used to introduce a new piece of information, by being eye-catching and informative, while short and efficient. You want a reader to see it and be intrigued enough to open the page. Even things that seem minor like the colour, font, and size are absolutely key to giving off the right look to your site, so think very carefully.

Add eCommerce stores

Electronic commerce platforms keep on rising in sophistication as time goes on. There are so many more options you now have in terms of features. If you struggle in this area, don’t worry, a lot of people do, but the more you familiarise yourself with it by working alongside a professional, the more you will begin to learn.

Space is everything

One common mistake, is when people try to fill their pages up with as much content as possible so it doesn’t look empty and bare, but this just leaves it looking messy and chaotic. No one wants to look through a site like that. People want structure and space to breathe, so don’t try covering up the blanks. These are what will allow your audience to read clearer, and find things easier. Don’t complicate your website. It will only work against you.

Boost your brand

Social media is so vital nowadays. It’s 2017 — social media is how we learn new skills, get updates about the world, and see who’s dating who. It’s guaranteed, that if you don’t market your brand on social media – no one’s going to know who you are, or even give you the time of day to explain. If you really want to engage with people and get some interest, get yourself on Facebook, Twitter, and Instagram, and share your content to create a buzz then all you need to do is show them in the direction of your website.

Learn to fail better

There’s nothing wrong with failing — in fact it’s where you’ll find some of your best lessons. The important thing is how you deal with failure. Don’t feel sorry for yourself, or ashamed, or embarrassed. Try to learn from those moments. They will eventually prove invaluable to your success. Study each moment. Figure out how and why the problem occurred and make sure that you do all you can to ensure it never happens again.

The Website Is Your Queen but the Content Is Your King

Making the most out of your digital presence is essential if you want your business to work for you. But, while your website will be your queen bee of your business, the content you feature online will always be your king. You may be thinking why? Surely your website does all the talking anyway, right? It is, after all, what potentially drives sales to your business. However, it is actually the content you include on your website that can be the defining achievement of your website. So this is why your content is king and how you can make more use of the words featured online.

Image Credit: Pixabay

The keywords you use for descriptions and web pages

It is all well and good having a website full of images, and while that can be great for your website, it is also important to ensure that the words you use are relevant to your website niche and industry. Keywords can help with SEO.

If you find that you’re not sure about the best way to handle this sort of content, then it is worth seeing the help of an SEO agency E-Web Marketing. Focus will be placed on driving traffic to your website. The keywords help to ensure that the search engines will see your site as a credible result for a question or search terms someone has put in.

The recognition it gives your brand

The content you use can give your brand the recognition you’re craving. Content that is full of spelling mistakes and grammar errors may give the impression that your company or business is not reputable. That there has been no care taken into the publication of your site. If you want your brand to have recognition, then make sure you take care of the content you produce, and how it appears on the screen.

Image Credit: Pexels

The blog posts that could go viral

Blogging is a great way to help drive traffic to your website and home page and surprise it involves content more than it does anything else. So make sure that you use blogging as the tool it is designed to be. Ensure that the content you produce is engaging and informative, and you may find that the blog you write goes viral. Which will work amazingly well for your business in regards to your website.

The authority it gives your website

Good content helps you increase your domain authority which helps improve your ranking and position in search results online. So it’s important to ensure that your content is quality to help readers and customers come back time and time again.

The trust it gives your potential customer or client

Finally, a decent website enables a customer or client to trust your business and establishment. If the content is informative and correct, then a customer feels inclined to do business with you. Bad content, mistakes and incorrect information could mean that someone is put off.

I hope that this helps you to see that the content side of your website is very important to your business and company.

Make Your Business’s Online Presence Felt with These Tips

These days, your business has to have a strong and consistent presence online. If you can’t deliver that, you’re going to have real trouble getting to where you want to be and achieving what you want to achieve. It’s not something that you add onto the side; your approach online matters needs to be all-encompassing. It needs to be at the core of what your business is and everything it does.

So, how can you go about improving your online presence and making more of it? It’s certainly not easy, but the most important things in the world of business never are. Here are some vital tips to get you started.

Make Sure It’s Mobile

First of all, you should think about how people interact with your website. These days, people browse in their phones just as much as on their laptops and desktops. This is something that can’t be ignored if you want to get the most out of your website and have as many people as possible use it.

It has to be responsive and flexible in order to suit the needs and demands of the modern user. If you fail to adapt to the times and the demands of users, your website and possibly your business will simply get left behind.

Image Credit: Pexels

Tie Your Website to Your Overall Business Goals

The goals of your business should not be at a distance from the online activity. The two things should go hand in hand. Your overall business goals should be linked to the steps you take to improve your website and your online presence in general.

If you can do this, you will be on the right tracks, and that has to be a good thing. Everything you do to improve your website and online presence should also help you to get closer to achieving your overall business goals. It’s an approach that will really pay off in the long-term.

Eradicate Any Downtime Problems

If your website has downtime problems, you need to eradicate them as soon as possible. The minimum that your website needs to be is functional and available to use. If there is too much downtime, it will only cause you problems.

So, if you are having these kinds of problems, the first thing you should look at is the web hosting service you currently use. This SiteGround review at WHSR might help you make your decision. There are plenty of options out there, so consider them all.

Come Up with a Website Design That Can Wow

The design of your website is going to matter a lot. You want people to be impressed by what they see when they land on your website for the first time and see what you have to offer. You want them to be wowed immediately.

It’s not easy to make that happen, but if you can achieve it, you will have people coming back for more. The difference between the impact of a modern and sleek website and a website that looks like it was designed a decade ago is huge. You need to hire the right people and get the design right.

Image Credit: Max Pixel

Be Patient and Realistic

You can’t expect your business to have an incredible online presence overnight. There is a lot of hard work that has to go into this process. Being realistic about what can be achieved is really important. If you expect too much, you will only end up disappointed.

That’s when you will be tempted to throw in the towel. That’s not what you want to happen, so set some goals that you think are realistic, and be as patient as you can about reaching them. It’s important to take a measured and sustainable approach whenever you can.

Monitor Your Progress

Finally, you should make sure that you track how your website is doing. Every website out there is unique. There is no one way to succeed. You have to be willing to change things up and see where the current takes you.

If you track how your website is doing, how it’s performing and how it’s being used, you will be able to ensure that you respond in the right way to things that develop. There are so many analytics tools out there that you can make the most of, so don’t hold back any longer. You need to make use of them.

If you make the most of these tips and start to take your company’s online presence more seriously, it will benefit massively.

How to Get Your Business Trending On and Offline

You want people to be talking about your business; it means that people know you exist and that they’re interested in what you’re selling. But how can you start the conversation surrounding your as-yet unknown business? Having a business website only works if you get enough people to promote your posts, and visit your site in the first place. Fortunately, if you’re creative enough, you can gently turn your business into the main topic of conversation with these simple solutions.

Image Credit: Pexels

Get involved in the community

If you’re planning on opening a local business, then you need to get the locals talking about your new startup. The best way to do this is find out whether there are any upcoming events where you can hire some booth space. This is perfect solution if you’re offering food or physical products. You have a chance to give the public a taste of your services, and offer them a discount when they come into your establishment.

Alternatively, you could do some fundraising for a local charity and get your customers to support you by buying your products. Anything that gets your business involved in the community will let the locals know you exist, will establish you as a new contributor to local events, and it will indulge their curiosity about your startup.

Kickstart conversation on your website

A website is not just a place to host your business online; if you use it correctly, your website can get people talking about your business and services. If, for example, you’re using your site to establish yourself as a health and beauty expert for your new beauty salon then you might be writing blogs to give your customers self-care tips for healthy nails, or advice for easy daily exercise.

You could write engaging blog posts every day, but to get people talking about them you need to kickstart the conversation. To do this, you can hire someone to write forum posts or blog comments on your website, and hopefully this will encourage customer interaction and some friendly debate.

Furthermore, you can also take the discussion to your business’ social media page to include a wider audience. The more people you have talking about your services, the more likely you are to get a new customer to buy what you’re selling.

Image Credit: Pexels

Run promotions

Everyone loves bargains and giveaways. If you’re offering services to your customers, such as coaching sessions, or beauty treatments, then offer limited time discounts, or a free session if they recommend a friend.

Once you’ve peaked their interest at local events, you can start a loyalty scheme for your small shop by creating membership cards and offering special discounts for cardholders. You can also get people interested in your products by offering 2-for-1 discounts, limited edition products, or other exclusive offers.

But the best way to encourage people to talk about your business is by offering further discounts if they recommend your services to a friend.

Any way you can keep the conversation going is beneficial for your business.

How Do You Improve Your Website’s Performance for a Better Profit?

When it comes to your business website, you not only want it to provide information for your potential clients, but you want it to make you some money on the side too. Letting your website sell your products for you so that you can concentrate on other parts of the business is easily achievable! How is this possible, I hear you ask. Follow these steps and you will soon be making profits from your website by doing practically nothing.


Placing adverts on your website will earn you revenue without even trying. The best service to go with is GoogleAds, and that’s because Google tailor the adverts that they show to the person viewing it. So, for example if you’ve been browsing garden furniture, it will show you adverts to do with exactly that.

Having adverts like these gives you more of a chance of your site visitors clicking through; therefore making you more money. You even earn a tiny amount from each time the advert is simply viewed on your website, so if you have high traffic you will be making money on the side.


Having your website looking it’s best is more likely to keep people reading. If a website isn’t well designed people are likely to click away. It also looks more professional to have your site looking clean and eye-catching. Digiwool Web Design offer everything from logo branding to a complete website design. Using a professional company to help design your website will make it stand out from other businesses in your sector because it will be completely different.

Social Media

Social media is the biggest and easiest way of getting your business’ name around. Placing social media sharing buttons on your website will allow people to easily share what you’ve got going on your website. Also, using social media to promote your website is a fantastic way of driving traffic to your website. As mentioned earlier, if you decide to place adverts you will earn money just by having people visit your website.

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This goes hand in hand with design, but having the layout of your website easy for your users to navigate around will make the world of difference to how many views you have, including returning viewers. People don’t like it when they land on a website that they can’t navigate. It gives them the immediate impression that buying your product will be complicated, just as your site is.

Have everything clearly labelled. Even though high-tech designs are great, try to stay away from anything that’s too technical for your site.

So there we have it, four ways of improving your website’s performance for a better profit. Applying all of these will improve the way your website comes across to it’s users, making you the favorable business for them to use. Add that to the revenue you could be earning from adverts and you’ve already made profit from your website alone!

Search Ranking Success: What You Really Need to Climb the Page

If you’ve got a brilliant business idea and an incredible website ready and waiting to take orders, your main aim should be to ensure that as many people as possible pay that site a visit. How can you go from a few customers clicking on your links to a traffic jam? If you’re new to online business or you’re not familiar with the ins and outs of digital marketing, you may be wondering how some companies seem to top the search results pages all the time. The answer lies in an effective SEO strategy.

Introducing SEO

SEO or search engine optimization is a marketing technique, which is designed to give your business a presence online. When you use a search engine as a potential customer, which links do you follow? The vast majority of people stick to page one, so it’s really important that your business scales the mountain of links and emerges at the summit. The higher you can climb, the more interest you’re going to attract.

There are multiple methods of improving your search ranking, but the main objective is to optimise the content you produce to make it easy to find. If you’re selling occasion dresses, for example, if somebody searches for dresses for a wedding, you want your page to appear at the top of page one.

Using relevant keywords, popular search terms, and backlinks, you can boost your profile and start driving traffic to your website. It’s also a good idea to link your website to your social media accounts and to use analytics so that you have an accurate impression of how your target market uses search engines and how you can appeal to that audience.

Designing a strategy that works for your business

SEO may appear to be fairly straightforward on the surface, but there are rules, and you can’t simply send out a paragraph stuffed with keywords once a day. You have to master the art of producing content that is SEO-friendly, and this requires creativity, originality, and the ability to use market research and data obtained through analytic tools.

If you’re not a naturally gifted writer or SEO is still a bit of a mystery, it’s worth looking around for SEO agencies and hiring expert help. A successful SEO campaign could change your fortunes in business and put you firmly on the map. To achieve the best outcome, your strategy should be tailored to your business and your target demographic.

Use information to find out what people are searching for, how they’re spending their time online and what makes them follow certain links over others.

Today, going mobile is hugely beneficial. On average, we check our phones 85 times a day and between 60 and 70 percent of website traffic comes from mobile devices. Make sure your site is mobile-friendly, develop an app and optimise your content for mobile users.

If you want to make a splash in the world of business today, it’s essential to reach out to the online audience. If you have a website up and running, you need to take steps to encourage as many people as possible to visit your site and place an order. To do this, it pays to get yourself noticed on search results pages and to try and occupy those prized spaces at the top of page one.

How to Protect Your Website from Hackers

Digital marketing blogs often like to compare business websites to old-fashioned main street shop fronts. It’s where customers get to peer in and see what you’ve got to offer. But the parallels extend much further than many bloggers would like to admit. In fact, just as regular physical shop fronts are a potential security risk for criminal break ins, virtual store fronts – that is, your website – is vulnerable to the digital equivalent.

To make the situation worse, unlike with physical property, many companies have a legal obligation to keep their data safe. In other words, if somebody else decides to steal your data, you could be the one in trouble.

So what can you do to eliminate the risk of a website security breach?

Hide your admin pages

Admin pages are a potential security risk because they allow hackers to get control over the tools which control your website. Sometimes, unless you specify otherwise, Google’s algorithms will index these pages, just like all the other pages on your site, which could leave you vulnerable. Use a robot.txt file to prevent these critical pages from being indexed.

Store uploaded files outside of the root directory

Uploaded files are a major potential source of viruses. Once files with viruses are uploaded, they can provide hackers with unlimited access to your site’s features and functionality. To prevent this, store all uploaded files in a separate directory from your root directory. You may need the help of your hosting company to do this, but it is well worth it.

Have security managed externally

Most small companies, especially startups, don’t have the resources to pay somebody to keep an eye on their website 24 hours a day, 7 days a week. That’s why many are using an SOC for cybersecurity – a security operations centers which monitor websites remotely and predict when an attack is likely. The benefit of these SOCs is that they not only prevent threats, but they also evaluate both failed and successful attacks with the purpose of making your website defenses stronger in the future.

Make your password policy more rigorous

Office computers are a major security risk for your website. A single office computer account with a weak password can compromise your entire system, providing hackers access to your website functionality. It’s a good idea, therefore, to make your password policy more rigorous. Things like increasing the frequency that people have to change their password and upping the number of letters a password must contain can help significantly.

Keep a software update schedule

Updates are a warning. They’re a sign that somebody else’s system has been hacked, and now everybody using that same system needs a fix if they want to escape a breach of their own. As such, updates are essential to maintaining the integrity of your website and should be implemented immediately. During the period between the hack, the fix and the installation of the update, criminals are able to scan thousands of websites for vulnerabilities, stealing their information along the way.