Get Your Site Ready for Success for Just under $100

If you’re looking to get into the business of being your own boss and running your own company, you need to make sure that you’re making the best and greatest use of all the tools at your disposal.

The best tool around? It’s the internet, and you’re going to use a website to squeeze all that you can from the World Wide Web, like lemons in a cold glass off homemade lemonade!

In fact, you’re going to need to use the internet well, or your business, or entrepreneurial vision, will fall apart quickly. [I’m being dramatic!] There isn’t much of a ‘try’ here; you must make it happen.

You need a website, and you need an amazing one, there isn’t any middle ground here. That I know a lot about.

If you think highly of your business, your idea and your vision, you need to make sure that your website does all of it justice and doesn’t let the “team” down, at all. A failing website will bring down your dreams and ideas.

A good website? It will help make everything happen for you and your business. Your site needs to be ready for success, otherwise, success won’t appear at all! A bad, slow and poorly designed website will only hold your business back. [Lived it!]

But how do you make a website ready for success? “It’s not rocket science”, they’ll say and admittedly, it used to be a lot harder than it is now. With platforms like WordPress, GoDaddy, Mojo Marketplace, and others that are template-driven (themes), a website can look professional for FREE or under $100 USD if you’re feeling like a “Big Spender”.

With web hosting, your site can have all the space it needs in the digital world, as well as being as speedy and optimised as desired and designed. Other recommendations include GoDaddy, HostGator, and SiteBuilder and packages average around $2.99 USD a month. The internet, where websites live, has all the tools and information that you need to make a website functional.

If not, it certainly holds the contact information for the people and agencies who can improve your website. It’s an easy path.

If you want to chug along with a poorly designed website, you certainly can, but as I said [up to] — it will only hold you back from your true web potential. You can almost feel the physical dragging weight of an ugly and poorly optimized site and if you have difficulties using it, well imagine how it is for your existing and prospective customers.

What’s more, if you’re selling via your site, do you expect to be making as many sales as possible with a bad website? Of course not. A good website is a worthy investment and might just pay for itself.

A good website helps your visitors get from point A to point B and transforms traffic into potentially paying customers.

As for a bad website — there’s a solid change it’ll will bore visitors and possibly give them no reason to return. You have all of three to six seconds to capture your visitor’s attention! Make it count!

It pays dividend to have a great website that matches your business. It makes far more sense to avoid running a poor website that’s only going to hold back your business.

At the end of the day, you need to ask yourself one thing – is your website ready for success of any kind? If not, you might find that you’re not ready for success either.

It’s Time to Start Blogging for Business

Blogging was once a hobby that has now gone professional. Blogs have moved so far from the musings of bored teens and are now a real cornerstone of the online world. Blogs used to be more like a journal — you’d blog to simply put your personal opinions on topics out there to the world. Now, they’ve evolved and can offer a competitive advantage in the digital age. If you’re running a business and you want to bring more visitors in, it’s time to start blogging for business.

Your blog for business? It will be tailored to your business. If you’re a larger business you might look to focus on industry trends, while smaller businesses might write blogs with more of a personal feel to them.

Where do you publish your business blog? Some companies choose to place them on their existing business site and other businesses choose to register a whole new website for the purpose of blogging for business. WordPress (free and self-hosting) and Blogger are two popular options. It’s really up to you to decide what you want to do! The important thing is that you actually decided to do take that first step towards blogging.

You blog for business for a big reason — to bring more views (traffic) to your site with fresh, organic content. There’s something to be said about those last words; “fresh and organic” works for your business, as much as it does for your online presence. Each blog post adds a new indexed page to your website and it tells search engines that “Hey! This site is active and new!” That’s a really good thing, especially if you are relying on search engines like Google and Bing to get noticed. Otherwise you’ll just be sitting rudderless in an ocean of competitors, who are willing to add content to their sites every day.

Image Credit: Pexels

Content? On blogs it is mostly the written word, but there is certainly a lot of scope to branch out to different mediums. You have to ensure you are writing content relevant to your business — otherwise it defeats the original purpose. If your business sells pottery, look to write about art and design. If your business offers social media assistance, write about the digital marketing and communications industry. Branching out is a good idea and your blog can be a truly multimedia thing — podcasts, videos, and so on. It is only limited by your imagination and the scope of your skill set. These are interesting things to add and should certainly be considered.

Finally, a blog can be a business as well — when it is monetised through advertisements, affiliate marketing or big enough to attract sponsors. This makes it an attractive proposition for anyone working from home. A lot of people who get into blogging might be working from home – or a business might be run online which is why it is a good idea to invest in a P.O. Box. This keeps your personal address hidden – especially important if you are running a business from your house.

It’s very easy to start blogging; it’s much harder to do it well, but it’s not impossible once you’re open to learning by doing. Drive traffic to your website on the back of some dedication, posting consistency, uniqueness, creativity, and of course, hard work.

Why Every Graphic Designer Should Start a Blog

There is nothing more important to me than being able to help people through any outlet I can use. Blogging just happens to have turned into one such outlet and I invite you to ask me a graphic design-related question and I will try to answer it in my next blog. Today I look at the questions asked by a fellow graphic designer – “What are the benefits of starting a blog? Can it be a page on your on site?”

Some of the benefits I find include being able to share your design work, particularly logos with anyone that allows you to explain the thought process behind your design. It becomes a platform to engage potential clients and like-minded freelancers.

wordpress-blogging

In my particular case I’ve been pursuing entrepreneurship for a while and so it’s also a platform to lend my good and bad experiences to other graphic designers. One of the best benefits of a blog is that it can help to position you as an industry expert. I am working on getting to that level.

As it relates to a blog being integrated into an existing website or on a domain you purchased, that too can be done. On WordPress they guide you on the step by step of doing just that. You can read here: Integrating WordPress with Your Website

Of course there are a number of other reputable blog sites out there like Google’s Blogger.com, so WordPress doesn’t have to be the one you ultimately choose.

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