How many times a week do you get handed the same generic, laminated and tiny rectangular business cards? Once, twice or more? The chances are that these business cards are placed into your wallet and never see the light of day again unless you fumble around looking for your credit card only to take out a business card instead.
Business cards are vital tools that allow us to network with our fellow industry colleagues and make worthwhile contacts. However, the standard format of the business card is uninspiring, instantly forgettable and results in no further contact between you and the person who gave you the card in the first place.
To break this cycle, you need to take a look at a new breed of business card. Its purpose is still the same: making meaningful business links and driving your company forward. Take a look at these ideas that will inspire you to design a new business card of your own.
Anyone for a Spot of Kirigami?
The art of paper folding could see you create a new generation of 3D business cards. If you work in a creative industry or architecture, these wacky but interesting business cards could fit the bill. Complete with contact details, company logo and name, they remain simple in their content, yet sophisticated in their sleek design. This is a business card that will enable you to stand out from the crowd.
Make It Functional
This incredible metal business card is also a USB stick. By adding a useful function to your business card, you are limiting the chances of it being thrown in a drawer and forgotten about for eternity. Every time a contact of yours utilises their USB, your business name and logo will be visible to them as well as any other colleagues that may be around their desk at the time. Adding an innovative use to your card could be the difference between making a worthwhile lead and not.
Experiment with Materials
You don’t have to choose the most eco-friendly matte finish card to show off an air of sophistication in your business cards. Why not consider a different material altogether? You could look into bamboo, metal or soft woods to create a wholly new style of business card. Wood lends itself to be burned into or branded allowing you to be creative with your design. By thinking outside the box, you are making your company instantly more memorable than your more generic competitor.
Key Features All Business Cards Should Share
No matter what shape, material or form that your business card takes, it should contain your business name, contact details, social media links and your logo. By looking at the range of unique logo fonts provided by DIY Logo, you’ll be inspired to find a special font to match your specially designed business card. If you have a one of a kind business card, you don’t want to ruin its feel by plastering it with a boring Times New Roman or Courier Font. Carry the uniqueness through into every aspect of your design.
Business cards can seem like a tiny aspect of your networking strategy but get it right, and you could have a unique talking point that generates many meaningful business contacts.