Whether it’s for a business or personal branding, a website can be one of the professional’s most valuable tools. But only if it’s being used right. You want people coming to the site, whether it’s to buy something, get information, or even to explore and learn. But the analytics is clear. Your site isn’t retaining anyone for more than a click or two. Why is that and what can you do about it?

Why Your Site Can’t Keep Hold Of Its Visitors

Whether it’s for a business or personal branding, a website can be one of the professional’s most valuable tools. But only if it’s being used right. You want people coming to the site, whether it’s to buy something, get information, or even to explore and learn. But the analytics is clear. Your site isn’t retaining anyone for more than a click or two. Why is that and what can you do about it?

It’s not clear what the site is actually about

This is one of the biggest problems for personal branding sites in particular. People don’t just want to hear about who are you. They want to see what you do and for you to present them with the purpose of the site. The front page should be only about making it clear why they want to stick around. If you have linked them through an ad or a link about a specific part of the site, then make sure you have a landing page for that purpose, too.

The path of the user isn’t your first concern

Websites have the habit of becoming vanity projects. Your website shouldn’t be about “look at me and my business”. You have to think about what use the visitor has for it and how its layout and their trip through the site could make them happier.

You’re designing for the old internet

That’s if your visitor can even access the site, to begin with. Yes, once upon a time the personal computer might have the only way to visit a website. But failing to use responsive web design services to make your site fit to mobile devices is now a fatal mistake for online businesses. How many potential customers or subscribers could you be turning away because they followed your link to a site that doesn’t work on their device?

Your site is too slow

Even if the site works, does it work well? You have to consider the speed of the site. What web hosting options are available to you and what can they reliably handle? You can do well with a low-end web host, just by making sure you’re not overloading the site with images and videos that make it all the harder to load. Either scale your intentions for the site to the host’s capabilities or go for a host that can handle more.

Crown your content

Besides how the site works and how the user explores it, you have to consider the “meat” of it. That is content. People come on the site to read and to see content when they’re not buying something. Refreshing that content means that repeat visitors always have a reason to keep coming back. Meanwhile, typos and other errors make the site look like an amateur effort. There are a lot of content improving tools that can make sure those errors never get to the site even when they escape your notice.

Retaining visitors means putting the visitor on the focus first and foremost. They have to be able to use the site without frustration, to understand it, and to have access to great content. If you don’t have those, then it’s clear that your site will never be able to keep visitors interested.

Why Your Site Can’t Keep Hold of Its Visitors
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