Yes, we know: navigating the murky world of SEO is never easy, especially as just when you begin to understand what’s going on, Google changes the game and pulls the rug out from beneath you. So it’s not easy to know what you should be doing, but did you know that you might be actually hurting your SEO for reasons you didn’t even realise? Below, we’ll take a look at the common mistakes small business owners make when they’re trying to get their site off the ground, and what you can do to remedy it.
Too Much Focus on Social Media
Now don’t get us wrong: your social media channels are important. You should be on as many as possible, keeping them updated, making sure as much information as possible is listed on there, and so on.
However, don’t make the mistake of thinking that a strong social media presence can replace your website: it can’t. If your website is playing second fiddle to your Facebook, Twitter, and Instagram accounts, it’s time to rethink your priorities. Spend some time making your website watertight!
Quality, Not Quantity
In the old days, quantity was enough to drive people to your website. But Google is a little bit older, a little bit wiser these days, and it’s less to do with how much content you have, and more about how good the content you have is.
Have a review of your website: how much of your site is filler content, that’s not relevant to your overall end goal? There’s nothing wrong with removing – or at least deactivating – a number of your pages and going for a fresh, minimalist, but worthy look.
The Nuts and Bolts
The very core of your website might be rotten, and you wouldn’t even know it. Why? It all comes down to your content management system, or CMS for short. Essentially, not all CMS are created equal, and some are better at boosting a website’s SEO than others.
Have a content management system friendly to SEO, and you’ll notice an improvement in your overall score. Having the wrong CMS can kill your SEO ranking, and once it’s been killed, it can difficult to get back.
Trying too Hard
Some people don’t put enough effort into their business website’s SEO; others put too much effort into it. They do this by packing their website with keywords and links that aren’t relevant to the overall business. If you’re trying to trick web users to your website by using popular keywords that aren’t closely linked to your site, you’ll be punished by Google. One of the biggest factors that determine SEO is a site’s credibility; if it reveals itself not to be credible, then you’ll have a big mark against you.
Designed for You, Not the User
Your website isn’t about you: it’s about the rest of the internet. You need to be paying attention to the trends that are guiding internet use, like having videos and being optimized for voice search (which is getting bigger all the time).