Throwing a business event is always tough, whether it’s the first or the 20th time. You’re opening your business up to unknown eyes, hoping to gain attention, new customers, and potentially free advertising via friendly local media or the web and social media. Of course you’re going to be stressed.
Whether it’s a launch event for a new product or a charity drive, you’re going to have your work cut out to ensure the entire shindig goes off without a hitch. It’s important to focus on the aspects of event planning that you should be doing, but what about the things that you shouldn’t? Let’s explore a few — absolutely avoidable — errors that businesses have a tendency to make when they plan an event. Learn from their mistakes, and you can be sure yours won’t fall into the same problems.
Being Too Restrictive on Budget
If you’re going to throw an event then throw an event.
Yes, you’re a business owner; you’ve always got one eye on the bottom line and you endeavour to save money wherever you possibly can. However, a cheap event is always going to look like a cheap event. Do you really want to be bringing together potential customers, fellow businesses, and potentially even a media presence to make it obvious that you’re a cheapskate?
Obviously, don’t go crazy with the purse strings, but don’t damage how good your event is by being too parsimonious for your own good.
No One Shows Up
We’ve all had moments where we say that we absolutely will attend an event and then we don’t. That’s bad enough on a personal level, but when it happens to you as a business owner, then it’s a real problem. If you’ve invested a lot of time and money into organising an event, then you’re going to want to have guests there to enjoy it.
There’s no way of getting around the fact that, sometimes, people will say they are attending – and then not show up on the day. However, with good event management software, you can at least stand the best chance of keeping track of who’s coming or going.
By taking details of confirmed attendees, you can drop them a quick call 24 hours prior, and ask if they still plan to go. If they do, great. If they don’t, keep a backup list of potential guests that you can turn to fill their spot.
Too Little Content
Most business events will center around a presentation of some sort; which is fine. You’re not hosting an event to allow everyone to have a good time at company expense; you’re doing it for promotion.
If there’s nothing but the presentation, however, then you’re going to have bored and listless guests. Stand up comics or even bands can be a great way of breaking the ice, allowing your guests to mingle and enjoy themselves – outside of your hard sell.
By avoiding the above, you can be sure that your event is one to remember — for all the right reasons!