Everything about Brasil Will Move You: the Making of Rio 2016 Logo

Quite possibly one of the most intricate designs that I have ever come across for a logo design. The interesting thing too is that the design can be produced in three-dimension and that makes for a pretty fun time!

I also admire, and I know you will too, the tremendous research that went into producing a rephreshing Olympic logo. FINALLY!!

Here’s to Brasil… one for the ages!!

How Do You Price Design Jobs for Non-profit Companies?

ImageI regularly share my design experience and advice with fellow freelancers and readers. Sometimes a specific question ends up being the inspiration for a future blog. This time around, the question was centered on pricing work for non-profits.

As a graphic designer, I’ve done my share of work for several non-profits and each time it’s a different experience.

There have been moments when I’ve worked for free, because I like the cause they were supporting. However, in the instance that I’ve charged for my work (and this might be relevant to you), it’s always important that you state the terms that you think are fair.

Now by that I mean it can involve just a monetary return or both a monetary return and bartering of something else such as media or press coverage. You also have to examine each non-profit as these days some have adopted the model of being a non-profit for profit in order to sustain itself instead of constantly asking for donations. In this instant they are often in a position to compensate you via a budget for let’s say marketing and promotion.

You have to decide what each project opportunity will do for your portfolio and for your reputation; and ask yourself “just how many additional projects could I get from this one opportunity?”. Avoid giving “discounts”, but state that there are charges you’re willing to do away with. You still need to keep the true value of the work you do and ideas are priceless.

At the end of the day, sometimes you have to give to get.

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Here’s to a Historical Moment!

What does history mean to you?

By its character you could say I was from a “small town” (Mandeville). Within it are some of the most historic landmarks and breathtaking architecture in my country’s history, i.e. The Mandeville Court House and The St. Mark’s Anglican Church.

Yesterday on Jamaica’s National Heroes Day, I was asked to take part in unveiling two of my designs for historical storyboards for the aforementioned sites. The designs were done to look as aged as the structures whose stories they told in the most succinct manner. Simplicity is important and less is always more; more or less.

I have to say, being in the presence of hundreds of people (young and old) and a lot of cameras was a pretty great feeling, but nothing compared to the positive reviews I received from the attendees.

I would not trade this day for anything!


Fun Fact: I gave a friend my smartphone to record the unveiling and I get it back with one second of camera footage!