Many different types of business owners could benefit from attending trade shows. They are places where you can exhibit your company and try to gain new customers and clients. Entrepreneurs just need to search for the most suitable events for their operations. The internet is your friend when it comes to that task. Some websites list all known trade shows for different industries online.
With that in mind, now is the time to make your selection and get in touch with the organisers. Book your stall, and then use some of the tips from this page to ensure you leave no stone unturned. At the end of the day, there are lots of other businesses at the event. So, you need to work hard to ensure you catch the attention of attendees.
Take your best staff members along to the event
Before you do anything else, you need to spend moment choosing the best employees from your company. Ideally, you want people who understand the ins and outs of how your business works. You should make your decision based on their level of commitment to your brand.
Once you’ve made that selection, you should arrange a meeting to discuss your action plan. Ensure you highlight the goals of the activity and let everyone know how you expect them to behave.
When all’s said and done, the people you take along will become the face of your operation. So, ensure they are well-presented and well-informed.
The last thing you need is people who can’t answer the questions put to them by attendees.
Create a script for your team members to follow
As the boss, you need to make sure everyone at the trade show represents your brand as you expect. There are lots of ways you could achieve that ambition.
Start off by holding a series of meetings where you discuss what you want to get out of the endeavour. Once you’ve done that, you should attempt to create a script for the big day. If you do that, everyone working on your stall should approach new clients and customers in the same manner.
Every person who stops for a chat should get the same information about your firm. That is critical because you can’t afford to get anything wrong. You’re never going to impress people at the trade show if you don’t accurately represent your venture.
Purchase promotional materials you can hand out
Trade shows are often busy places. The people who attend will have to cover a large surface area during the event. Indeed, they won’t have time to talk to every business owner they pass. For that reason, you need to create some promotional materials you can hand out.
That will help to push your brand. With a bit of luck, attendees will put them in their bags and take a look when they get home. All the final decisions are down to you. However, it’s usually wise to make sure you have brochures and business cards at least.
You don’t have to spend a lot of money to get those products, and you can design them online in a matter of minutes. So, ensure you do that at least a week or two before you plan to visit the exhibition.
Design eye-catching banners and graphics
You’ll want to ensure your stall at the trade show catches as much attention as possible. That means you need as many beautiful banners and graphics as possible. Again, you can get those products online these days for little expense. Just find suppliers and take a look at some of the options available. You should do that a couple of weeks before the big day.
That will give you enough time to deal with any issues before the event. You also won’t have to worry if your delivery arrives a couple of days too late. Don’t leave it until the last minute because you’ll have enough stress manage.
In the days running up to the trade show, you will spend most of your time worrying about things you might have overlooked.
Make your stall as interactive as possible
People who go to exhibitions will often get bored walking around all day long. They speak to business owner after business owner who attempts to get them to spend money. So, they are likely to feel happy if you offer them something different.
There are many ways in which you could make your stall interactive. Maybe you could have iPads on display that people can use to learn more about your brand? Perhaps you like the idea of hiring a driving simulator or something similar?
Sure, it doesn’t have anything to do with your company, but it could make the experience memorable for attendees. In many instances, pushing brand familiarity is just as important as scoring customers.
Above all else, you need to make sure you have a good time at your trade show. You might have to stand behind a stall for twelve hours or longer. The people who attend those events don’t want to see faces looking like a passport picture (no smiles). They want to encounter individuals who are enthusiastic about their operations.
With that in mind, do whatever you can to make the day a little more enjoyable for yourself and your team. You are the only person who can decide how to do that. Just make sure you think outside the box and involve your employees in the decision.
Maybe you could create a game to play as you watch people pass by you exhibit? Toss in a few giveaways — we all love freebies! Whatever you do, enjoy yourself!
Now you know how to get decent results from trade shows, you should find yourself in a better position this year. Just don’t start thinking that exhibitions are the answer to all your marketing issues. You still need to make a substantial investment in traditional advertising if you want to succeed.
We live in the digital world and companies that fail to acknowledge that and don’t place emphasis on the internet and social media usually fall behind.
Good luck with your next exhibit! You’re going to be a winner!