It is kind of stating the obvious when we talk about just how much of an impact an online presence is for a business. But it really is of paramount importance.
We all spend our lives online, and as a result, our habits of how we shop or search for things is changing. So it makes sense that your business, especially a startup, needs to move with the trends and gain a strong presence online.
One of the best ways to start that up is to have a website that just jumps off the page. It helps potential customers know just what you are about and what they can expect from you or your brand. It also makes your site (and therefore your business) completely searchable.
Coming up higher in search engine results means more potential customers as it increases your visibility.
So you want to be coming on the front page when someone searches for something relating to your business. The search engine and online world is constantly evolving.
So you need to stay on top of it, and perhaps perform a bit of an SEO audit, as you don’t want your page to not rank because of mistakes you have been making.
What are the best ways to ensure that happens? Here are some quick, easy, and useful ideas to get you started.
Put Your Name in the Domain
It might sound quite obvious, but there are quite a number of businesses that don’t put their business name in the domain name. It also helps having your business name in words on the front page of your website, not just using a logo or wordmark.
Search engines can’t search images, and so can’t join the two together if that makes sense? As a rule of thumb, always include your business name in the domain.
In the instances where your business name is long, you can shorten it in a way that still makes it identifiable to your prospective visitor/customer.
In my case, I debated whether or not I should’ve gone with “phreshideasanddesigns.com” versus what I settled on, “phreshid.com“. That was 21 letters in comparison to eight — the decision was a no-brainer.
Set Up Your Contact Details
If someone already knows about your business and wants to search your email or contact number then you need to have a contact page set up as part of your website, otherwise it’s counterproductive.
Again, having your business name in words, not as a logo or wordmark on that contact page will help to you come up high when someone looks for your business.
Get a Social Media Presence
If you want to keep ranking high, then the more your business name is online, the more you will come up.
So if someone was looking for ‘Joe’s Computers’ (as an example) and there is a Facebook business page set up with that name, that is likely to come up in the search too.
In general these days, people love looking on social media, so having that as an option is beneficial in terms of ranking, but also in terms of potential customers. If they like what they see on your social channels, they are likely to follow.
Update Your Website
You need to stay on top of the quality of your website, and also the ‘backend’ of the website. Using a site map plugin can help search engines to pick up every page that you have.
If you’ve been doing it yourself (DIY) then look for a plugin that does all that you need it to do. Otherwise the alternative is to outsource and go the route of having a website developer manually build you a custom site map.