If you are in the beginnings of your online business, you may not have thought about this aspect of your business. But having a business logo is one of the most important things you can do when it comes to advertising your business.
The power of a good logo is undeniable, the classic Spencerian script of Coca-Cola, the golden arches of McDonald’s, the circular Pepsi logo, or the evolved Apple. These are not just pictures as a front to the business, they are the business.
Everything is crystallised into one simple image, a matter of one or two colors and a shape. So, if you have not thought that far into what can be put into a logo, let’s have a look at what you can do to make your logo stand out and what its potential is.
A few “musts” when it comes to logos are as follows:
A logo must be simple. A simple logo allows for easy recognition and allows the logo to be memorable. Effective logos feature something unexpected or unique without being overcomplicated.
A logo must be memorable. An effective logo should be memorable and this is achieved by having a simple logo that is appropriate to the product.
A logo must be appropriate. How and where you position the logo should be appropriate for the purpose.
A logo must be versatile. An effective logo should be able to work across different mediums and applications.
A logo must be enduring. An effective logo should stand the test of time. The logo should still be effective in over 10 years time if it is done right.
When it comes to a logo, it is in the pecking order of what is known in marketing as the “branding process”. Put simply, it is your way of creating a brand for your product. You will find your own way when it comes to this, but there are fundamentals when it comes to a marketing agency’s branding process:
- Make A Design Brief. This is conducting an interview with the client to get the design brief.
- Research. Do research focused on the industry and other factors, such as competitors.
- Reference. Conduct research into logo designs that have been successful in the past as well as current styles or trends that are related to the design brief.
- Sketching/conceptualising. Develop the logo concepts around what you have done so far.
- Reflection. Thinking about the logo so far, how does it present itself? Remembering that your logo must be versatile, you must imagine it on many different items. Can it be used on other items? You could use specialised companies to put your logo onto items like mugs or bottles, such as dynamicgift.com.au, and it becomes another way for your brand to “travel.”
- Presentation. Choose to present only a few logos to the client or all of them. From there you will get feedback, whether good or bad. As it may not fit the brand currently. You then repeat the previous steps until it is completed.
When it comes to a business logo, it may take time to develop one that is satisfactory. Using the “musts” and the branding process, you have a model in which to make a successful logo.
Featured Image: Pixabay