Maroon 5 (M5) debuts their latest video “Sugar” from their fifth studio album entitled ‘V’ (pronounced five) and it’s a hit! It’s quite possibly one of the catchiest tunes at the start of 2015. In the video, Lead Singer Adam Levine explains that the band will cruise around Los Angeles, California, in an effort to hit up as many weddings as possible as surprise guest performers.
With each wedding, the reactions of the brides and grooms are priceless. I got married last November and I know if M5 had “crashed” my wedding, I’d be speechless too. Right now though, there’s some debate about whether or not the weddings in the video were real or fake.
The video was directed by David Dobkin, director of the hit movie “The Wedding Crashers” that starred Owen Wilson and Vince Vaughn. It’s a feel good video and great pop song with a throwback to funk and sounds of the 80s.
It’s a brilliant effort from a logistical, branding and marketing perspective and fans appreciate seeing real people participation. I mean heck, who doesn’t love weddings. I guarantee it’ll get you dancing and leave you smiling from ear to ear.
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