Carole Beckford Jamaica Sport and Tourism Book

OVERVIEW

Carole Beckford is a marketing, media, and communications expert and author. In her free time, she follows every sport imaginable and keeps her legion of social media followers up-to-date on the latest happenings on and off the field and track. For her second book, I crafted some copy (short bio), cover designs and spine, complete with custom bar codes and photo editing that captured her intended markets for distribution — academia, tourism, and sports. Once Carole’s designs were wrapped up, I moved onto the next phase, creating the book design for her paperback and electronic versions of her self-published book — Jamaica Is In — Sport and Tourism.

SERVICES

  • Graphic Design
  • Editorial Design
  • Copywriting


Sports Travel Experts

OVERVIEW

Phresh Ideas and Designs worked with Karl Hale, a Toronto entrepreneur and tennis player to design the brand identity for Sports Travel Experts. I wanted the line to feel sophisticated and modern and to communicate Karl’s story as a tennis player and coach. The branding centers around two components — a tennis ball and a silhouette of an airplane to communicate sports, the globe, and travel. Next, we worked with Sports Travel Experts to create a series of sporting event/tournament posters and other direct marketing materials.

SERVICES

  • Logo Design
  • Graphic Design
  • Editorial Design
  • Copywriting

 





 

Dorothy’s Designs

OVERVIEW

Phresh Ideas and Designs worked with Dorothy Hunt, a Toronto entrepreneur to design the brand identity for Dorothy’s Designs. I wanted the logo to feel playful and inviting with its warm colours and clever components. The branding centers around — a dotted line and a needle that communicate the handmade designs and craftsmanship that goes into every Dorothy’s Designs. Next, I worked with Dorothy to create the exterior packaging, posters, business card, and banners for her trade booth display and Facebook Page. The colour palette used was a combination of orange, blues, white, and black.

SERVICES

  • Logo Design
  • Graphic Design
  • Copywriting
  • Social Media Marketing