This Dutch Bicycle Company Created the Best Hack to Ship Their Bicycles

When Dutch bicycle company VanMoof got tired of their bicycles getting damaged during shipping (before arriving to their customers), they decided to do something truly ingenious and super-practical.

What they came up with is one of the best hacks I’ve ever seen in business…not counting the ones people come up with using stuff from IKEA, of course.

vanmoof-standard_straight_lifestyle_d
Image Credit: VanMoof

What’s a hack you say? Well depending on who and where you are, you might think I’m referring to a washed up Hollywood writer or Mr. Robot (you should watch that show!) or a one of those nasty coughs you get when you’re sick.

But the hack I’m referring to these days is being able to transform something ordinary into something extraordinary. They printed a TV (television) on the sides of their existing packaging!

Yes, you heard correctly. After eight years in business and struggling to find a responsible way to ship “to your front door for free”, the two Dutch brothers (owners of VanMoof) had an “aha moment”. Their boxes used for shipping was roughly the same dimensions as the biggest flatscreen television you could find.

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Image Credit: Fast Co.Exist

Even after a photograph posted to Twitter resulted in the jig being up, VanMoof had still successfully managed to have shipping damage to their bicycles drop by an average of roughly 75%. That sounds like a great hack to me.

On the side of the box is a little poem too that made me smile:

We like bikes

and we like you

and the rest of the world

to ride bikes

and like them too

I guess the business lessons here are to always look for clever (and unorthodox) ways to get your high-quality product in the hands of your customers or in this case to their door in the best ways possible.

Sometimes the solution to the problem is staring you straight in the face. Keep your eyes open and look around for inspiration.

And finally, cutting overhead expenses is vital to maintaining your profit margins. If you’re an eCommerce business then it’s probably a good idea to find some neat hacks to reduce potential damage to your goods.

Have something to say about this article? Well why not leave a comment below so we can have a little discussion. I’d love to hear your ideas. No honestly…comment.

Featured Image: VanMoof

Pizza Hut Just Turned Their Boxes Into Movie Projectors

How does dinner and a movie sound to you? Sounds pretty good to me and thanks to Pizza Hut, they’re making that a little more fun and a little easier (I think). Let’s stick with fun for now. The Pizza Hut Blockbuster Box was unveiled in Hong Kong and comes in four über cool designs.

Pizza-Hut-Blockbuster-Box

What’s Inside the Box?

There’s no electrical component necessary. When you open up the box, besides the hot and delicious pizza, you’ll see a  pizza saver and lens. Yes, a lens. Now it’s all beginning to make sense, right? You might want to wipe off any grease that’s on it before getting started with the setup.

The Quick Setup!

Here’s what you need to do to get that movie rolling:

  1. Punch Hole (it’s perforated)
  2. Insert Lens
  3. Scan QR Code on box
  4. Position smartphone on pizza saver
  5. Enjoy!

It’s no high-definition television (HDTV) and who knows what the quality of the projection is like. But I’m absolutely sure it’s better than a lot of movies I’ve watched that looked like they were shot with a potato. Besides, it’s all in the name of fun, oh and clever marketing and packaging. Only time will tell if it’ll make it to all Pizza Hut locations worldwide, but it’s a novel enough idea worth sharing. I’m sure the Teenage Mutant Ninja Turtles would approve!