How to Make Your Customers as Happy as This Cup of Coffee

As your business grows, it will become more and more important to maintain good relationships with your customer base. As a small business, keeping track of customers’ needs is comparatively easy but for larger businesses it is all too easy to become a faceless corporation.

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Ask Your Customers What They Want — Then Listen

All customers have certain expectations and your business should be designed to meet those expectations. If you find that you are going off track and you’re not sure how to get back, asking your customers is the best way to find out what they want. A great way to do this is through a community or forum where customers can share ideas with each other too.

But the key part is listening and acting on their responses.

If there is one thing you can do that will make your customers happy, it is simply listening to them and then making a change. Not every customer will give you a good idea — and you shouldn’t let customers cloud your vision —- but quite a lot of them will tell you how to resolve a problem.

All companies will have moments where they wish they could have done better, but if you are seen to be making improvements or helping customers out, it will do wonders for your brand image.

Invest in the Best Software to Analyse Your Results

To make the most of your conversations with customers — especially if you are running a call centre — you really should invest in some analytics software like Evaluate Quality. This will help you to set procedures in motion to deal with similar problems consistently but it will also give you the opportunity to see where you can improve your relations.  

By giving your team the best software, they can really start to make a difference to the way you deal with customers, improving retention and providing a high quality service.

Be Active on Social Media and Interact Naturally

Social media is both brilliant for companies and a potential minefield. You really do need to watch out for how your social interactions come across and be certain that when you post, you are looking out for the best interests of your audience. Basically, don’t say or do anything offensive!

That being said, there are all sorts of creative ways that you can draw your customer’s attention on social media. For example, you could use light-hearted GIFs, make self-deprecating jokes or even tease rival companies. Social media is a great way for brands to make themselves a bit more approachable so a great social media exec will take you a long way.

As your company grows, customer relations are going to be even more important to you. You need to be able to gather the right information, analyse the results and put processes in place to make sure that you can deal with any problems, encourage other customers to get involved with your brand and, above all, be consistent with your message.

A business is nothing without its customers, so do whatever it takes to make them as happy as that cup of coffee!

Adding a More Personal Touch to Your Business with These Four Tips

Owning a company comes with so many options that are as exciting as each other — like branding, sales, marketing strategies and so on. Each new venture is a joy, and each task completed makes you feel so proud. But there are some things you could be doing to give your company a more personal touch which will make your employees happy and will, hopefully, increase your customer return.

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Personalised Product

Branding isn’t just about sticking our logo everywhere. It’s about being memorable. The more people are familiar with your name and logo, in a positive way, the better. You can do this in a few different ways; the first is to sponsor local events — but make sure that it makes sense with your company.

Like a beer company at a festival — it makes sense, and you are going to be surrounded by your chosen audience. The second is to make your own products — whether that’s merchandise or flavors. Most coffee roasters will tailor make a flavor unique to each coffee company.

Specific Training

Training up your employees is an integral part of running a business — but how you go about it matters. With a store that deals with a particular product, the higher ranking employees at least should have product specific training that goes further than the basics.

This detailed training will allow your employees to give more care and attention to your customers. Training like this can include going to the brewery, to the roastery, the bakery or wherever your product originates so that your employees will be able to know more.

Product Specific Software

Sometimes you need more software that is more geared towards your actual product. If you own a brewery, then beverage software would be perfect for you. This sort of personalisation will help you to organise different aspects that might not exist with another product, like where you source the base materials or ingredients from.

Customer Interaction

Whether you run your business from an office or a store, your customers are everything. Customer care and customer service is something that every business should have at heart — if you have a great product but treat your customers badly then you’re still going to fail. But more than just treating customers right, you should also encourage them to talk back.

Client reviews will help you to improve areas that you might not have realised need improving – sometimes things in theory in the office might not work well on the ground in a store. Customers will always shape your business and if you ignore them is the worst thing you can do.

There is also the opportunity to get your clients involved — if you run a coffee store then have an evening where your staff teaches the public latte art, if you own a vineyard then wine tastings are an avenue you should be tapping into.

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Starbucks to Open in Jamaica, Expanding its Caribbean Presence

Starbucks Coffee Company (NASDAQ: SBUX) today announced it has entered a geographic licensing agreement with Caribbean Coffee Traders Limited, a consortium led by Margaritaville Caribbean Group, a leading restaurant management and franchise operator in the Caribbean. The agreement grants Caribbean Coffee Traders the exclusive rights to own and operate Starbucks® stores in the country. Jamaica will be Starbucks 17th market in the Latin America and Caribbean region, with the first store slated to open in Montego Bay.

“Jamaica is a country blessed with a rich culture and heritage, particularly with its locally-grown and world renowned Blue Mountain coffee, which Starbucks has sourced as a specialty offering for over 40 years,” said Ricardo Rico, Starbucks general manager and vice president for Latin America operations.

“We are delighted to build on this legacy and continue our expansion into the Caribbean by introducing the Starbucks Experience in Jamaica for the first time. As we position the brand for continued growth, we are proud to add Caribbean Coffee Traders to our strong network of licensing partners and leverage their proven market capabilities to reach new customers.”

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Starbucks® stores in Jamaica will be operated by Caribbean Coffee Traders Limited, a joint venture between Ian Dear, Chief Executive Officer of Margaritaville Caribbean Group and Adam Stewart, who is also Deputy Chairman and Chief Executive Officer of Sandals Resorts International. Margaritaville Caribbean Group currently operates restaurant, entertainment and tour concepts throughout the Caribbean, and provides complete, multi-branded food and beverage experiences for major Caribbean tourism hubs.

Margaritaville Caribbean Group’s brand portfolio includes a diverse collection of proprietary brands, international franchises, casual dining concepts, themed bars and popular quick service restaurants, including Wendy’s, Dominos, Dairy Queen, Quiznos, Auntie Annie’s, Cinnabon, Moe’s Southwest Grill and Nathan’s. The group employs over 1,000 people throughout the region.

“We are thrilled to welcome Starbucks, a globally recognized brand, to Jamaica. Leveraging our knowledge of the local market, we will deliver upon the Starbucks Experience and create a global platform for Jamaica’s locally-grown and Blue Mountain© coffee.” said Ian Dear, Chief Executive Officer of Margaritaville Caribbean Group. “Our organizations share similar values, including our dedication to the customer experience, commitment to our crew members, and responsible corporate citizenship.”

For more than 45 years, Starbucks has built its brand by delivering a consistent, authentic in-store experience to customers around the globe that is rooted in high-quality arabica coffee and engaged, knowledgeable baristas. Since launching the brand in Latin America, Starbucks has grown to over 1,000 stores across 16 markets, 15 of which are operated by trusted licensing partners.

In the Caribbean, Starbucks licensees currently operate 43 stores across Aruba, the Bahamas, Curacao, Puerto Rico, and most recently, Trinidad and Tobago. Jamaica will become the company’s sixth market in the Caribbean region.