10 Questions with Fashion Designer Lubica Slovak

From the time she launched her fashion label “LUBICA” 10 years ago, business has been growing steadily for Lubica Slovak. She’s been busy developing several unique fashion collections under her brand that have included: Blue, Bliss, Bloom, Toucan, Trinity, Beyond, and Dream, along with launching her signature Lubica flower applique. I recently interviewed the talented young fashion designer to learn more about starting her own fashion line, the biggest lesson she’s learned to date, and her advice to aspiring fashion designers. 

A Snapshot Profile of Lubica Slovak

Lubica Slovak is an artistic Slovakia-born, fashion designer who founded LUBICA, a clothing company based in Jamaica. Slovak has previously partnered and collaborated with international recording artist Tami Chynn on a female boutique dubbed “Belle” and an award-winning collection, “Anuna”.

Education: Ryerson University, Toronto, Canada
Organisations founded: LUBICA and Belle

Lubica's models take the runway at Fashion Art Toronto 2014 Source: Lubica Slovak
Lubica’s models take the runway at Fashion Art Toronto (FAT) 2014
Source: Lubica Slovak

The Phresh Interview

Phil Rodriques (PR): What favourite quote/mantra do you live by?
Lubica Slovak (LS): Don’t sweat the small stuff… let it go, everything will work out as it should. I have to remind myself of this one often.

PR: What sparked your interest in fashion?
LS: I have been interested in fashion from when I was a little girl. I remember always wanting to pick my own outfits to wear from very young age and then as a tween and a teen always wanting to look different and stand out with my outfits. Looking back…I didn’t always stand out in a good way though. [Lubica laughs]

PR: You studied fashion design in (Toronto) Canada and never worked for anyone else. Why did you launch your own label straight away?
LS: Because it was my dream to have my own line and create outfits that I really wanted to create. I am a Taurus [Zodiac sign] and we do things our way…it may not always be the best thing, but we definitely know what we want and go after it.

Lubica surrounded by applause at the end of her show at Fashion Art Toronto (FAT) 2014
Lubica surrounded by applause at the end of her show at Fashion Art Toronto (FAT) 2014
Source: Lubica Slovak

PR: How do you balance creativity with business?
LS: This is very hard for me. As a creative person I think more about colours and fabrics rather than numbers. It is very important to balance the two as talent alone is not enough these days. I am still working on this one.

PR: What is the biggest lesson that you have learned since you started your fashion company?
LS: That you just can’t do it all yourself. For the line and brand to grow it is important to find the right people to work with. And also to take risks and follow your instinct.

PR: What’s your latest fashion design project?
LS: My line/brand is a constant project.

Designs from the collection
Designs from the collection “Journey”
Photo credit: William Richards | Models: Adrianna Bryan + Saneta Kerr | Make-up: Loni Jones
collection: Journey

PR: Where do you find the inspiration for each Lubica (fashion) collection?
LS: [Lubica laughs] My “favourite” question. Inspiration comes from different things. It could be a song, a movie or a mood that I am in. [Lubica collections]

PR: Where do you see Lubica in 5 years’ time?
LS: I would like to expand and grow the Lubica brand and for it to be a successful brand available worldwide.

Designs from the
Designs from the “Dream Collection”
Photo credit: William Richards | Model: Nastashia Mitchell | Make-up: Emily Newland

PR: What advice would you give to aspiring fashion designers?
LS: Be a dentist! [Lubica jokes] I would say make sure that this really is your passion. That you absolutely cannot live without it and then make a good plan and be ready to work really hard. Create cohesive collections and be clear on who your customer is. And most importantly be a business person as much as a creative person.

PR: Would you ever consider designing menswear?
LS: Yes of course I have considered it and maybe one day I will. Just not sure when. [Lubica smiles]


Visit and shop: http://www.lubica.com/
Instagram: @lubica.official
Facebook: https://www.facebook.com/lubicafashion
Twitter: @LUBICAfashion

Freitag Brothers Have Gone the Extra Thousand Miles to Make the Perfect “Green” Fabric

Today in my Do Good 365 series, you’ll meet two brothers disrupting the clothing industry by closing the loop on waste production and promoting reuse.

Freitag has made a name for themselves making products from old materials. Now they’ve created something that will help us look good and the environment feel great.

Meet the brothers, Daniel Freitag and and Markus Freitag
Meet the brothers, Daniel Freitag and and Markus Freitag

My T-shirt Campaign Launch on Teespring.com

I’m trying to reach my goal of selling 50 t-shirts.

Yesterday I discovered www.teespring.com where I created and launched my own campaign. It’s basically a crowdfunding approach and I’ll need you to help me out. I only need five (5) backer to get my design printed with your pre-orders. My campaign will end December 15th! I’m hoping you’ll be one of my backers.

‘Do good’ is a simple mantra to live by and a daily challenge to yourself to do at least one kind act for another being. Good will always come back to you (Karma). My design also features a tick or check mark to signify the deed’s been done. Lowercase was used to complement the image.

Design will be screen printed on American Apparel Crew. Product features the following:

Fit: Fitted Unisex Tee | Fabric: 100% ringspun combed fine jersey | Details: Soft, premium fabric | Sizes: XS to 3XL

View it below and hover over design to see the back. This is why we have turned to you and WordPress. With your support I can have my t-shirt made.

Fail Fast and Fail Cheap!

Since I started this business it has been quite the journey. I have learned a lot about failure but more importantly I have tasted success. Knowing for yourself how one of your ideas will play itself out is an indescribable feeling and there is no greater sense of accomplishment and fulfillment when you have gotten a taste of success.


One of the most important lessons I have taught myself is to fail fast and fail cheap. It allows you the opportunity to reduce the learning curve and bounce back financially. My most recent venture into the world of graphic t-shirts have given me this valuable lesson that I plan to take with me throughout the rest of my life.

Do not fear failure; fear not learning from it.