Here’s Why Online Selling Is the Answer to a Bigger Audience

What is the main purpose of your business? Answer — to make money.

With this in mind, it’s imperative that your operation is built to serve the largest possible audience. Otherwise, you’ll be limiting your potential before the business has even opened its doors. While very few businesses can target a universal audience, there’s no need to restrict yourself to a single niche.   

Thanks to the beauty of online interactions, working multiple demographics is easier than ever. So, how can you reach and satisfy a bigger audience to boost the hopes of increased sales? Let’s take a closer look.

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1. Target Multiple Locations

When starting an offline venture, it’s almost certain that you’ll be limited to hitting a localized audience. Given that the world now feels smaller than ever, this outcome is ridiculous!

 Working online doesn’t only create a chance for people around the world to find you. With smart localized SEO strategies, you can gain a strong presence in multiple cities or countries at once. Master the Google My Business platform, and you won’t go far wrong. When added to the generic optimization, your web content should reach a far larger audience than a traditional store ever could.

There are many pitfalls to look out for, such as copying pages and only changing the location tags. If this all feels a little complicated, there are experts who can help too. Oh, and if you are ready to hit a global audience, it’s imperative that content is presented in multiple languages.

2. Diversify Your Products

With most traditional stores, you only have a limited amount of selling space. As such, you have to make very clear decisions on what you are going to sell. Mixing different products aimed at slightly different niches can leave everyone feeling alienated. When working online, that simply isn’t an issue.

Thanks to the navigational aspects of e-business platforms, you can sell a far more eclectic mix of products. Menus and similar tools can be used to separate your online stock catalog into specific sections. You only need look at giants like Amazon to see how this can be used to promote different products to various audiences, even on the same website.

 Of course, the alternatives can include setting up several websites all under one umbrella. However, most modern consumers are happy to shop on a website that also targets other audiences. Rather than feeling disconnected like they would in the real world, it only further cements your reputation. After all, it makes the business look far bigger.

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3. Consumers Have Fewer Inhibitions

In many cases, products ranging from home accessories to clothing can appeal to several audiences. Sadly, the branding elements of a high street store may deter secondary demographics from entering the store. It’s all about the key demographic because losing them would be disastrous.   

As an online audience, you can still create a strong brand. However, secondary demographics may still visit the site, even if it’s only to buy that one product that they want. It’s a far less daunting prospect than entering a traditional shop where you don’t belong. This can be a telling factor.

Thanks to social media, it’s possible to make up alternative accounts that work those secondary audiences too. If it leads additional customers to the web store without reducing the volume of visits from the target market, the impacts can only be positive.   

4. Customers Don’t Even Need to Buy

It sounds crazy, but online business also offers a chance to generate revenue without even selling directly to the customer. With the use of affiliate marketing, people can bring new clients to the business in return for a commission. In turn, you are essentially hitting their networks without actively doing anything special. This ultimately allows the company to grow at a far greater rate than any offline venture.

Meanwhile, there are opportunities to make money without even selling stock. Website advertising and promotions can bring in serious levels of income. Great content will have audiences visiting the site even when they have no interest in buying. In fact, many people use blogging or vlogging as their main source of revenue.   

Then again, familiarity is crucial for winning the trust of potential customers. Those regular visitors can soon encourage readers to become clients too. Subsequently, you’ll be working two audiences at once. Best of all, the money generated from that content is 100% profit. Not only will it boost your hopes of sustained success, but it’s also something that traditional companies can’t utilize.   

So, there you go. If you want to earn more money by reaching a larger audience, adding online facilities to the venture is vital.  

Search Ranking Success: What You Really Need to Climb the Page

If you’ve got a brilliant business idea and an incredible website ready and waiting to take orders, your main aim should be to ensure that as many people as possible pay that site a visit. How can you go from a few customers clicking on your links to a traffic jam? If you’re new to online business or you’re not familiar with the ins and outs of digital marketing, you may be wondering how some companies seem to top the search results pages all the time. The answer lies in an effective SEO strategy.

Introducing SEO

SEO or search engine optimization is a marketing technique, which is designed to give your business a presence online. When you use a search engine as a potential customer, which links do you follow? The vast majority of people stick to page one, so it’s really important that your business scales the mountain of links and emerges at the summit. The higher you can climb, the more interest you’re going to attract.

There are multiple methods of improving your search ranking, but the main objective is to optimise the content you produce to make it easy to find. If you’re selling occasion dresses, for example, if somebody searches for dresses for a wedding, you want your page to appear at the top of page one.

Using relevant keywords, popular search terms, and backlinks, you can boost your profile and start driving traffic to your website. It’s also a good idea to link your website to your social media accounts and to use analytics so that you have an accurate impression of how your target market uses search engines and how you can appeal to that audience.

Designing a strategy that works for your business

SEO may appear to be fairly straightforward on the surface, but there are rules, and you can’t simply send out a paragraph stuffed with keywords once a day. You have to master the art of producing content that is SEO-friendly, and this requires creativity, originality, and the ability to use market research and data obtained through analytic tools.

If you’re not a naturally gifted writer or SEO is still a bit of a mystery, it’s worth looking around for SEO agencies and hiring expert help. A successful SEO campaign could change your fortunes in business and put you firmly on the map. To achieve the best outcome, your strategy should be tailored to your business and your target demographic.

Use information to find out what people are searching for, how they’re spending their time online and what makes them follow certain links over others.

Today, going mobile is hugely beneficial. On average, we check our phones 85 times a day and between 60 and 70 percent of website traffic comes from mobile devices. Make sure your site is mobile-friendly, develop an app and optimise your content for mobile users.

If you want to make a splash in the world of business today, it’s essential to reach out to the online audience. If you have a website up and running, you need to take steps to encourage as many people as possible to visit your site and place an order. To do this, it pays to get yourself noticed on search results pages and to try and occupy those prized spaces at the top of page one.

Small Business SEO Hacks: Are You Missing a Trick?

Did you know that Google processes more than 40,000 searches every second? Every year, this search engine completes 1.2 trillion searches. The figures are staggering, and that’s just for one site. If you run a business, the scope to make money from advertising your company online is enormous, but how do you tap into this gold mine? If you’re not an SEO expert, you may be missing a trick. These helpful hacks should prove handy.

Running a blog

If you don’t already have a blog on your website, it’s worth considering adding this feature. You can use your blog to provide customers with useful information, as well as optimising the pages to improve your search ranking. If you’ve never written a blog before, you may assume that it’s relatively straightforward.

On the contrary, that’s not always the case, especially when you’re trying to forge a path into the world of SEO.

To make your blog successful, you need to focus on producing great quality content that’s relevant to your business. You also need to make sure that you have fresh and original ideas and that your content is easy to find.

Include anchor texts, backlinks, and keywords to make your blogs more SEO-friendly, but avoid anything that looks unnatural. If you put a paragraph of text together and stuff in some popular search terms, this doesn’t constitute a blog post. There’s even a chance you might end up getting penalised by Google.

If you’re not a talented writer or you’re new to SEO then outsource. It’ll be worth hiring a freelance blogger or working with an SEO agency.

Understanding the market

To design an effective SEO strategy, you need to understand the market.

Who are you trying to attract and how are you going to go about luring them in and beating off the competition? To ensure that your campaign is relevant, it’s wise to do some research into the habits and online activity of your audience.

Which search engines do they use? What terms and words are most popular? Which social media platforms does the demographic use? What kind of content are your customers interested in and how long do they spend reading articles or blogs online?

Once you have the answers to these questions, you’ll find it much easier to tailor your content and streamline your digital marketing campaign.

Move with the times

If you’re a fan of fashion or technology, you’ll know all too well that trends change and evolve continuously, and the same is true of SEO trends. What was popular a year ago is not necessarily going to cut the mustard today.

Be prepared to adjust and adapt your campaign in line with new trends and patterns. Use analytics to judge how effective your strategy is and identify what other brands and companies are doing. Read blogs and books about SEO trends and listen out for nuggets of wisdom from leading entrepreneurs and marketing experts.

If you can stay one step ahead, this will help you outshine the competition.

Are you a small business owner? If you’re not familiar with SEO yet or you’re keen to boost your online profile, hopefully, you’ll find this guide useful.

Your Love/Hate Relationship With Google

When you run a website online, Google is either going to seem like your greatest ally or your worst enemy. But that all depends on the decisions you make when marketing your business. It can also be affected on how well you know the search engine giant. Google knows what you need, do you know what Google wants? The answer is probably no, but it’s never too late to find out. Let’s look at some of Google’s loves and hates so that you can understand how they impact your business website.

Google Hates Clones

You might think that you don’t have any copies of your site pages online, but you’d be surprised. Often, with each different source the name for the site page changes. So, from one source it might be and another could be It’s the same site, but due to being reached by a different source, there’s a separate domain. The issue here is now Google doesn’t know which one to focus on. Which one do you want to rank? That’s why you should work to tell Google which is the most important and change the copycats accordingly. Do this, and you’ll definitely see a lot more success with your ranking online.

Google Loves Fresh Content

If your site has fresh content, you’ll probably be adding posts, articles and media to your site on a daily basis. Google loves sites that are constantly changing and evolving. But it’s not looking for little changes here. It wants to see large, sweeping gestures that have a real impact on the site in question. Companies such as Local Digital can help you make this gesture with the content that they can create, produce and release for you. Don’t forget, if you are releasing new content on your site, it has to be high quality. If you don’t ensure this, you might find that your site earns a Google penalty and you definitely don’t want that.

Google Hates Sloppy SEO

If there’s one thing you must be aware of about Google it’s the opinion it has of SEO techniques. Google is aware and understands that sites need SEO to rank in a competitive market. But it also wants any SEO tactic that is used to be subtle, and it should not impact the quality of the site in any way. An example of this would be stuffing a piece of content with links. If it becomes unreadable or no longer makes sense, Google is certainly going to have a problem with it and so will you.

Google Loves Great Designs

Ultimately, Google is most interested in the experience of users online (UX). Their aim is to ensure that high ranking sites are designed to a high-quality level and offer great content. One of the ways Google does this is by looking at the duration that customers spend on a site. Generally speaking, if users are clicking on and back off your site in minutes, you are going to have a low ranking online.

The Handbook for Millennial Entrepreneurs

There are more self-employed people now than ever before, which means there are more entrepreneurs than ever before too. That is partly because millennials don’t want to work there way up a corporate ladder for 40 years and then retire, and partly because the technological age we live in has allowed people to take advantage of their ideas in a way that was never before achievable.

However, before you start working toward your first solo business success, there are few things that every young entrepreneur should know about first.

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Don’t Launch Too Early, Or Too Late

This is such a common error among both young entrepreneurs and young creatives. Go and speak to any successful writer about the mistakes they made when they were starting out and they will all tell you about perfection. They will tell you that perfection doesn’t exist and that your focus should simply be with finishing something. As a rule, as long as your product is capable of offering value to your customers then it is ready to launch. That is the benchmark you should be working with. Get your business up and running – get your product or service out there – and improve along the way.

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Make Yourself Seen

If there is one thing the technological world has brought with it, it is white noise. There is so much information out there that it is almost impossible to make any sense of it. There is also so much information out there that never gets seen. A question that the experts at often ask their clients to ask themselves is, when was the last time they went past the first page of Google? Exactly. That is why it is important you understand how to maximize your SEO strategy, and knowing how to integrate it within your other methods to get the most out of it and ensure your business is seen. Invisibility in not an attractive superpower for any business.

Business Plans Aren’t The Be All And End All

Yes, there was once an age where businesses couldn’t succeed without a 200-page business plan and a rigid on at that. But these days are gone, and the age of running with a small idea is here. That doesn’t mean you should go with the wind and just hope for the best, it just means you should be prepared to be flexible. Have an idea of where you want your business to get to and how. Have an understanding of how you want to function, what brand image you would like to give off, what you will need help with, what you don’t understand and what you don’t want to be bogged down with. These are not specifics, these are broad guidelines, but important ones to consider.

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Reinvest In Yourself ASAP

The first few months to a year require you to be seriously money-savvy and lean. That is because you will need to have enough money to keep your business going and enough money to support yourself. That is where reinvesting in your business comes in, because reinvesting allows growth, and that growth will be the thing that supports a healthy level of self-sufficiency. It doesn’t mean growing as quick as possible. According to, it just means investing half of what you earn as a means to grow where you see a need for it, such as your marketing strategies, employee engagement, the need to outsource, developing your business operations or even expanding your product line.