When Dutch bicycle company VanMoof got tired of their bicycles getting damaged during shipping (before arriving to their customers), they decided to do something truly ingenious and super-practical.
What they came up with is one of the best hacks I’ve ever seen in business…not counting the ones people come up with using stuff from IKEA, of course.
What’s a hack you say? Well depending on who and where you are, you might think I’m referring to a washed up Hollywood writer or Mr. Robot (you should watch that show!) or a one of those nasty coughs you get when you’re sick.
But the hack I’m referring to these days is being able to transform something ordinary into something extraordinary. They printed a TV (television) on the sides of their existing packaging!
Yes, you heard correctly. After eight years in business and struggling to find a responsible way to ship “to your front door for free”, the two Dutch brothers (owners of VanMoof) had an “aha moment”. Their boxes used for shipping was roughly the same dimensions as the biggest flatscreen television you could find.
Even after a photograph posted to Twitter resulted in the jig being up, VanMoof had still successfully managed to have shipping damage to their bicycles drop by an average of roughly 75%. That sounds like a great hack to me.
On the side of the box is a little poem too that made me smile:
We like bikes
and we like you
and the rest of the world
to ride bikes
and like them too
I guess the business lessons here are to always look for clever (and unorthodox) ways to get your high-quality product in the hands of your customers or in this case to their door in the best ways possible.
Sometimes the solution to the problem is staring you straight in the face. Keep your eyes open and look around for inspiration.
And finally, cutting overhead expenses is vital to maintaining your profit margins. If you’re an eCommerce business then it’s probably a good idea to find some neat hacks to reduce potential damage to your goods.
Have something to say about this article? Well why not leave a comment below so we can have a little discussion. I’d love to hear your ideas. No honestly…comment.
Featured Image: VanMoof