When you run a website online, Google is either going to seem like your greatest ally or your worst enemy. But that all depends on the decisions you make when marketing your business. It can also be affected on how well you know the search engine giant. Google knows what you need, do you know what Google wants? The answer is probably no, but it’s never too late to find out. Let’s look at some of Google’s loves and hates so that you can understand how they impact your business website.
Google Hates Clones
You might think that you don’t have any copies of your site pages online, but you’d be surprised. Often, with each different source the name for the site page changes. So, from one source it might be abc.net.au and another could be http://www.abc.net.au/. It’s the same site, but due to being reached by a different source, there’s a separate domain. The issue here is now Google doesn’t know which one to focus on. Which one do you want to rank? That’s why you should work to tell Google which is the most important and change the copycats accordingly. Do this, and you’ll definitely see a lot more success with your ranking online.
Google Loves Fresh Content
If your site has fresh content, you’ll probably be adding posts, articles and media to your site on a daily basis. Google loves sites that are constantly changing and evolving. But it’s not looking for little changes here. It wants to see large, sweeping gestures that have a real impact on the site in question. Companies such as Local Digital can help you make this gesture with the content that they can create, produce and release for you. Don’t forget, if you are releasing new content on your site, it has to be high quality. If you don’t ensure this, you might find that your site earns a Google penalty and you definitely don’t want that.
Google Hates Sloppy SEO
If there’s one thing you must be aware of about Google it’s the opinion it has of SEO techniques. Google is aware and understands that sites need SEO to rank in a competitive market. But it also wants any SEO tactic that is used to be subtle, and it should not impact the quality of the site in any way. An example of this would be stuffing a piece of content with links. If it becomes unreadable or no longer makes sense, Google is certainly going to have a problem with it and so will you.
Google Loves Great Designs
Ultimately, Google is most interested in the experience of users online (UX). Their aim is to ensure that high ranking sites are designed to a high-quality level and offer great content. One of the ways Google does this is by looking at the duration that customers spend on a site. Generally speaking, if users are clicking on and back off your site in minutes, you are going to have a low ranking online.