After a one hour late start, Mark Zuckerberg today finally launched Facebook Live from Facebook HQ. Second time’s the charm and we also got to see the diverse team that made it all possible, who were smiling, laughing, and cheering behind Zuckerberg.
Mark starts off by describing Facebook Live or simply “Live”, as “this new raw, personal and spontaneous way that people can share”. Facebook wants to make it possible for you to enjoy the moment as they happen without having to record the “perfect” video and missing out on the interactions with friends and family. I suppose they’re going for authenticity. It sounds a lot like Casey Neistat’s video-sharing app Beme.
Live sets out to be not just a video sharing platform, but an interactive one as well. Facebook wants to give everyone the “power to broadcast from a smartphone to anyone in the world” According to Mark, “it’s like having a TV camera in your pocket all the time.” Zuckerberg during the Live video launch took the time to answer some questions from the global viewers.
With the advancement in technology, we’ve seen communication move from text to video. Facebook like everyone else recognises this trend and in its move to remain relevant, trendy, cool, it’s a good move. Zuckerberg demonstrates how to “go live” by simply clicking the tab of the same name from your smartphone.
One of the questions was “Are we focusing on adding creative tools for Live?” and the answer to that was a resounding yes since Facebook plans to add computer graphics filters by partnering with the tech company Masquerade (MSQRD). These days, Facebook’s MO is once they see anything trendy, they’ll either copy or acquire it. It’s the latter scenario for MSQRD who will be joining the social media giant.
If you missed a Live broadcast, you can always replay it. In addition, the comments and reactions will also replay simultaneously with the video, instead of just seeing them ranked. Zuckerberg’s response to one viewer’s question on audience stated that Live would be able to broadcast to both groups and events. This could mean a potential increase in revenue streams of artistes, comedians, and other creative performers going forward, as Zuckerberg has plans on how to do just that. [Show me the money!]
There’s the opportunity to help existing media platforms utilise Facebook Live to help with audience expansion. Will it replace traditional news production? I doubt it, but it does present a chance to present more content in the form of a real-time question and answer (Q&A) segment for content that ended up on the cutting room floor.
With a platform boasting over 1.59 billion monthly active users, both Snapchat and Periscope have some serious competition on their hands!